Agreed but wouldn't you say it's odd that his comeback single made zero noise after the first week? Even as a street single that wasn't mean to be a hit, it's weird.
I think it did its job at hitting #2, though he obviously wanted that #1 spot. But it's not like the song has even been promoted a lot after it dropped. It was the live stream and that was it.
Drake hasn't even referenced it. Didn't use it in the promo for his new jet or anything. It's not getting played on the radio.
I think he's kinda going for certain headlines like the one he got with the streaming numbers and it going #2 just off him and his promo and insta.
The rollout is gonna be interesting because I think him and UMG are in a tight bind. I still don't recall if Nokia was mainly UMG pushing it or Sony since that whole santa anna deal with don't and ovo
Partnership between Santa Anna Label Group and OVO Sound to Provide New and Existing Artist Roster with Expanded A&R and Production Services New York, NY – January 23, 2024 – Santa Anna Label Group today announced an investment and partnership with OVO Sound to provide additional artist and...
www.sonymusic.com
Which is interesting because Party is signed to Sony, Santa Anna came out right before party dropped his album and this one was through that and not purely Sony. They were supposedly the ones offering up $500 M to Drake which started the whole UMG thing.
Idek how it works releasing a collab album where the two people are on the same label, but one is signed to UMG and the other to Sony, which are two of the big 3 and are direct competitors. Who pushes what?