Google Allowed Advertisers To Target 'Jewish Parasite,' 'Black People Ruin Everything'

[DEAD7]

Google, the world's biggest advertising platform, allows advertisers to specifically target ads to people typing racist and bigoted terms into its search bar, BuzzFeed News has discovered. Not only that, Google will suggest additional racist and bigoted terms once you type some into its ad buying tool. Type "White people ruin," as a potential advertising keyword into Google's ad platform, and Google will suggest you run ads next to searches including "black people ruin neighborhoods." Type "Why do Jews ruin everything," and Google will suggest you run ads next to searches including "the evil jew" and "jewish control of banks." BuzzFeed News ran an ad campaign targeted to all these keywords and others this week. The ads went live and were visible when we searched for the keywords we'd selected. Google's ad buying platform tracked the ad views. Following our inquiry, Google disabled every keyword in this ad campaign save one -- an exact match for "blacks destroy everything," is still eligible. Google told BuzzFeed News that just because a phrase is eligible does not guarantee an ad campaign will run against it. A total of 17 ad impressions were served before the keywords were disabled.


Google Allowed Advertisers To Target "Jewish Parasite," "Black People Ruin Everything"

 

[Reality]

These tech companies are definitely gonna catch some strays / inadvertently get dry snitched on in the wake of the election and alt-right rise. The hypocrisy is pretty thick and has fed my cynicism regarding these companies.

Still feels like all of this is flying under the radar, unfortunately.

 

[ORDER_66]

cacs gon be cacs... racist ASF

 

[Apex Mentality]

DuckDuckGo >>>>>>>

 

[newworldafro]

DuckDuckGo >>>>>>>

How difficult is it to start a search engine? I'm surprised there aren't countless search engines.

 

[CreepyMcCreeperson]

Clearly, they're making money from it, so once again, we have another reminder of how a certain population feels about us.

 

[Slystallion]

I'm fairly certain the algorithms are set it and forget it so I doubt google did that on purpose, they probably just never thought to have to limit the coding language and the thought of advertisers specifically targeting those groups wasn't something they really thought would happen.

Buzzfeed seems like they just wanted to test to see if was possible and found a weakness in the coding language that may or may not have been exploited by advertisers....this seems like much ado about nothing and buzzfeed just trying to make sensationalized headlines with not really much meat to the story

 

[fairfax12]

These tech companies are definitely gonna catch some strays / inadvertently get dry snitched on in the wake of the election and alt-right rise. The hypocrisy is pretty thick and has fed my cynicism regarding these companies.

Still feels like all of this is flying under the radar, unfortunately.

And why everyone should be very weary of Mark Zuckerb**g attempting a run at any office. Or any other tech leader for that matter.

 

[Apex Mentality]

How difficult is it to start a search engine? I'm surprised there aren't countless search engines.

Programming isn't my field of expertise but I think it's relatively simple for an experienced coder to create the basic engine.

The main hurdles after that would be perfecting algorithms and getting publicity.

 

[88m3]

Lord Free Market grumbles