If you can sell dreams and convince people you have the answers to their problems...
Etc.
Seriously, all these law of attraction people are making serious money. You read the books, and they talk abouy getting rich off their first book. I'm like, can we get a book by someone who made money by doing something other than telling people to think positively about making money? Folks are really paying $2000 PLUS to go to these seminars, and that's not including the hotel, flight, and food. Life coaches are charging thousands, and people really pay.
The daily affirmation sites make money from traffic. Churches have people tithing their income. The need for positive reinforcement is profitable.