So We're Just Gonna Ignore UnderArmor's Wack Ass Steph Curry IIs

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"I gotta check my sugar level 12s" :mjlol:
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SubZeroDegrees

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Adidas changed that narrative with the Superstars back in the early 80s.. And Nike has owned the lane of shoes you can compete in then wear to the club/function afterwards...

UA is gonna have to do something to take the next leap...

Agreed, you dealing with an urban crowd with basketball shoes. UA are comfortable shoes, but lack the fashion sense needed to take become a player.

They need a focus group of 20-30 year old blacks to guide them with Curry's 3.
 

OneManGang

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So true. So so so so true. I'm a victim of it too. I would never even contemplate buying some non Nike shoes to ball in. But Steph has a lot of people wearing his shoes at the courts I play at. Of course not as many as Nike or Jordan but who would've thought UA would have had a lane in basketball a few years ago?
 
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