Who is behind the Hip Hop blogs spreading fake news about O-Block on social media??

FluffyEyes

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Who is behind the hip-hop blogs spreading fake news about O-Block on social media?
By Mark Braboy and Matt Chapman

SEP 28 2022

SEP 28 2022


For as long as Chicago has been on the map as a dominant cultural hotbed, the city’s Black population has been a target of lucrative exploitation and racist scapegoating from right-wing and mainstream news, gossip blogs, and fringe hip-hop media.

On Instagram and Twitter, for example, thousands of posts pop up when searching for any artist or buzzword pertaining to Chicago drill music. Varying from local to overseas-based accounts, each post contains tabloid-styled headlines that either sensationalize Chicago’s gun violence or spread unsubstantiated rumors and lies about the world of drill music as an extension of it.

Recently, hip-hop gossip blogs en masse circulated misinformation across social media about Parkway Gardens, a.k.a. O-Block, being sold and set for demolition in 2023. Consequently, this incited derogatory jabs against Black Chicagoans, particularly Parkway Gardens residents.

Public comments under each post were filled with anti-Black sentiments such as “Place is a shythole known for crime and murder” and “That’s why purge season is gonna start Oblock close in 2023 and in January Illinois has no bail for violent crimes it’s over get ya grips stay dangerous.” Another wrote, “Don’t die for the block yo momma renting,” invoking bars from Grammy Award-winning Brooklyn rapper Jay-Z’s 2017 track, “The Story of OJ,” in the name of cliché moralism.

Not only does the spread of online misinformation lead to real-world harm, but it also gives legs to fear-mongering tactics specifically aimed at Black communities — as we continue to see with the ongoing Republican-funded campaign against the SAFE-T Act.

Mainstream media is certainly not immune to irresponsible news aggregation, sloppy reporting or rushing to get stories out for clicks. But when it comes to hip-hop gossip blogs, the damage is intensified toward Black audiences as many of them, unknowingly or otherwise, play a role in the frequent misinformation campaigns against Black Americans.


“It’s hurtful because they already go through enough and they have enough going on,” Ald. Jeanette Taylor (20th Ward) told The TRiiBE, referring to the constant trauma experienced by Parkway Gardens residents and ongoing disinvestment in the community.

“I don’t think people understand that they’re used as people’s talking points. [Atlanta-based rapper] Soulja Boy was on his tour bus and wanted to see O-Block ‘cause that’s what they call it in rap culture,” Taylor said. The community is often referenced by local rappers such as Chief Keef and the late King Von. “But that’s home to some people. That’s the only home they know.”

Formerly a gated community, the Woodlawn-based Parkway Gardens housing complex was completed in 1955. It’s home to many esteemed Black Chicagoans including OTF Records general manager Ola Ali; former First Lady Michelle Obama; rappers Cupcakke, Chief Keef, Boss Top, Shoebox Baby, and the late King Von, who is painted in a famous mural in the neighborhood that is drawing global tourism but has drawn ire from some residents in the neighborhood. The area is also listed on the National Register of Historic Places.

The neighborhood grew to infamy in the turbulent 1990s; the height of power and organization for Chicago’s most notorious street gangs and also the disastrous War on Drugs. The Black Disciples became the dominant gang at Parkway Gardens, marking their territory from the 6300 to the 6500 block of South King Drive as “WIIIC City (Wild, Insane, Crazy)”.

As a younger generation of kids who grew up in Parkway Gardens were born into the escalating gang war between the nearby rival Gangster Disciple factions between the late 2000s and early 2010s, WIIIC City would be rechristened by the younger BDs as “O Block” in honor of their slain member Odee Perry.


As soon as the rumors began to spread offline among Parkway Gardens residents, Taylor said she received dozens of calls from upset constituents. She informed Emerald South Economic Development Collaborative president and CEO Ghian Foreman, who also serves as president of the Chicago Police Board. She collaborates with him on issues related to Parkway Gardens and Related Midwest, as the realty company owns properties in the South Side neighborhood.

Taylor urged Foreman and Related Midwest to put out a statement to quell the rumors. Taylor shared the realty company’s message with The TRiiBE:


"It has come to our attention that there are rumors circulating on social media about the sale of Parkway Gardens and the relocation of residents. These claims are completely false and we want to make it absolutely clear that Parkway Gardens has not been sold. Any information about Parkway Gardens that affects residents will always come directly from Related and/or Related Management. We are committed to investing in Parkway Gardens and look forward to continuing to provide the best possible services to residents of the community.”


Misinformation about O-Block being sold dates back to April 29, 2021. That’s when the Chicago Sun-Times first reported that Related Midwest put the apartment complex up for sale. The news crossed over to the hip-hop blogosphere when, during that same month, Englewood-bred superstar Lil Durk declared on Twitter that he wanted to buy the property. “I’ll buy it don’t matter how much it is,” he tweeted in his reply to Chicago-focused blog Kollege Kidd’s post on April 30, 2021.

Soon, Texas-based blog Say Cheese TV picked up the topic, but deeply misrepresented the issue with falsehoods. To an audience of 300,000 followers, Say Cheese TV tweeted on April 29, 2021, that, “O-Block will be disbanded and relocated,” without citing a source.

In May 2021, AllHipHop and Media Take Out ran with it, publishing on their websites that O-Block was sold for an “undisclosed amount” to “some mogul” or “hedge fund group,” but neither specified who. To make matters worse, some larger and more reputable hip-hop publications such as The Source, Hot New Hip Hop (HNHH), and HIPHOPDX further spread the misinformation by citing Say Cheese TV in their respective online articles.

The fake story about O-Block resurfaced again in September 2022, around the same time that the “purge” law misinformation campaign took off. This time around, Say Cheese TV and a litany of fringe hip-hop accounts such as RapTV and Daily Loud added an additional lie: that Parkway Gardens “will be set for demolition in January 2023.” Say Cheese has since deleted the tweet, but also shared the inaccurate news about the SAFE-T Act. The latter has not been deleted.

To this day, none of these outlets have circulated the June 2021 follow-up story from the Chicago Sun-Times, which reports that Related Midwest took Parkway Gardens off the market. As of Sept. 27, Parkway Gardens is still listed on Related Midwest as one of their properties.




TL, DR: Blogs misrepresented the situation regarding the sale of O-Block and even added their own spin and other Hip Hop websites picked up the misrepresentation. None did their due diligence.





It's an interesting story regarding the constant game of telephone these blogs are playing. Y'all should read the rest, one of the residents talks about how O-Block has become this place to be exploited for clout without any investment or help from those doing the exploitation.
 

FluffyEyes

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The article also talks about the origin of some of these Rap blogs, some of whom are non black.

Daily Loud​

Do they have a website? Yes, it’s Hip Hop News | Daily Loud
Social media reach:
  • Twitter — 518,000 followers
  • Instagram — 175,000
  • Facebook — 36,000
  • Soundcloud — 81,000
  • Tik Tok — 5,400 followers
  • YouTube — 1,500 subscribers on YouTube.
Who are they? Daily Loud calls itself a music website that is “dedicated to the cultivation of hip-hop from all over the world” and aims to be “your #1 source” for hip-hop music and news. The site primarily premieres and promotes new artists and music. The site solicits customers to buy slots for promotions and advertisements. The site launched in 2012.

Who owns it?: Jake Stotz and Taylor Maglin. Neither of them has a background in journalism. According to LinkedIn, Stotz is from Pittsburgh, but very little is available online about him. Maglin is from Squirrel Hill, Pittsburgh, according to a 2015 article from TribLive. He was the manager for late Pittsburgh rapper Jimmy Wopo, and formerly worked digital marketing campaigns for another Pittsburgh native Wiz Khalifa, according to the Pittsburgh Post-Gazette.

In 2017, Maglin’s clientele list included Atlanta rapper YFN Lucci, NYC’s Smoke DZA, and Brooklyn’s Troy Ave. On his Instagram bio, he’s written that he’s the digital music marketer behind “On Me” by Lil Baby, “Whole Lotta Money” by Bia, and “Big Purr (Prrdd)” by Coi Leray and Pooh Shiesty.

Location: Based in Pittsburgh, PA, according to a 2015 article from TribLive.

Do they post about Black Chicago? Chicago hip-hop artists are covered by Daily Loud, among other popular rising hip-hop artists across the country. The website is primarily focused on posting new music while their social media accounts reshare Instagram videos of hip-hop figures, new music and news stories, but is never attributed to a primary source.

In September, Daily Loud wrongfully posted on Twitter and Instagram that “Chicago’s infamous neighborhood ‘O Block’ has been sold. Residents will be relocated and the property will be demolished in 2023.” It garnered thousands of likes and shares. At the time of this writing, the Tweet still remains and has not been corrected. They also have not shared any graphic or violent content pertaining to gun violence in Chicago.


These men are also white.
 

FluffyEyes

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RapTV​

Do they have a website? Yes, it’s RapTV
Social media reach:
  • Instagram10.5 million followers
  • Twitter — 756,000
  • Facebook — 77,000
  • Snapchat — 402,000
  • Tik Tok — 8.8 million
  • YouTube — 140,000 subscribers
Who are they? On its website, RapTV claims to be “the largest hip-hop community in the world.” On their About page on YouTube, they describe themselves as “the pulse of the hip-hop industry and home for all things moving in the Rap culture today.” The site solicits promo and advertising from customers.

People can also send video and story submissions for them to post. There are original Q&A-style interviews with music artists published on the website, and a tab called “News,” with mostly aggregated stories from other websites.

Their YouTube channel is home to their video interviews with popular hip-hop artists, hot takes on the latest news in mainstream music and deep dives into hot topics. Their content is notorious for its controversial headlines and inflammatory social-media posts designed to provoke readers to respond which, in turn, boosts their engagement.

Who owns it?: Daniel Snow. He also is the CEO and founder of The Snow Agency, a performance and social media marketing agency that he launched with his brother Jonathan in 2019, according to its website.

In a January 2022 article, Business Insider reported that both of his enterprises — RapTV and The Snow Agency — are multimillion-dollar companies. RapTV launched in 2016 and was on track to net $5 million in revenue in 2020. On his Linkedin page, Snow said RapTV works with “many of the largest record labels and artists in the world,” and has the ability to cultivate massive followings for artists large and small. Neither of the Snow brothers has a background in journalism.

Location: Based in Miami, according to Business Insider.

Do they post about Black Chicago? RapTV has frequently covered drill music between Chicago and other regions along with mainstream rap. After they posted the false information about Parkway Gardens being sold on their various social media accounts, on Sept. 15, RapTV posted an extensive video speculating on the rumor titled, “What Will Happen To Chicago’s Infamous O Block After Being Sold?” The video is a mixture of historic background information about Parkway Gardens with misleading information, contradicting narratives and tweets, and sources that are not credible. The video was never updated with the correct information.

This is also a non black man.
 

FluffyEyes

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Street Juice TV​

Do they have a website? Yes, it’s Street Juice TV. Viewers are asked if they are 18 or older before entering the site.
Social media reach:
  • Twitter — 15,00 followers
  • Instagram — Upwards of 200,000
  • TikTok — 5,000
  • Youtube — 93,000 subscribers

Who are they? Its website doesn’t offer much information. On YouTube, the description says, “they call me ‘King Of The Blogs’ for a reason.” The website mainly posts new music and aggregated hip-hop stories. The majority of the posts contain shocking or inflammatory content.
There are original interviews conducted by an interviewer dubbed “Street Juice TV” but never discloses his real name on their YouTube channel, along with graphic video content ranging from extreme violence and gore to soft-core nudity. According to its website, Street Juice TV charges $300 for a one-page promo, $400 for a two-page promo and $500 for a three-page promo; there’s an additional $75 fee for same-day posting.

Who owns it?: Emanuel McKenley, according to trademark registration documents for Street Juice TV. Although there isn’t much information available online about him, the website’s About page states that the Street Juice TV owner was “born in the summer of 2000” and has “a passion for going viral from posting whatever content he liked on Facebook since the age of 11.” According to the website, he grew up in Columbia, S.C.

Location:
Based in Gaston, S.C., according to various public records.

Do they post about Black Chicago? Street Juice TV has only posted aggregated stories and videos pertaining to drill lore and gun violence in regard to Chicago on their website and social media accounts. On their website, the very first headline that appears in its news section says “Chicago Man Shot In The Head Daughter In The Car Who Was Graved [meaning: grazed] In The Head Also” with a horrific picture of the bleeding child. There is also a post that shows pictures of alleged “NBA Youngboy fans” dissing King Von near his mural.
 

FluffyEyes

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Say Cheese TV​

Do they have a website? The website is no longer active.
Social media reach:
  • Twitter — 301,000 followers
  • Instagram — 2.2 million
  • Youtube — 1.06 million subscribers
Who are they? Say Cheese is one of the most recognized and watched hip-hop blogs that straddles mainstream and underground rap online. According to a 2018 LA Times article, the website launched the career of incarcerated Texas rapper Tay-K.

According to a 2021 Complex Magazine article, Say Cheese accidentally posted unsourced and incorrect information in the early days, but does its best to avoid posting unsourced rumors now. Say Cheese focuses on the latest happenings with rising rappers and big-name stars.

Who owns it?: Shawn Cotton. According to a 2018 LA Times article, Cotton quit a minimum wage job in 2011 to start SayCheeseTV.com. He conducted interviews and filmed Texas rappers freestyling, editing the videos himself for his website and YouTube channel. In 2018, he maintained the Instagram page with one full-time employee.

Location:
Based in Texas, according to Complex Magazine.

Do they post about Black Chicago? Say Cheese posted fake stories about both Parkway Gardens and the SAFE-T act. The Texas-based blog has thoroughly documented drill music for years, among other regions. They have posted music from Chicago rappers, exclusive interviews with Chicago drill rappers and adjacent figures, and reposted Chicago news. One exclusive interview included Cotton’s 2022 interview with Dominique Boyd, the mother of the late Shondale “Tooka” Gregory, which many from Chicago deemed as “exploitative.”

This is owned by a Black man.
 

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Say Cheese TV​

Do they have a website? The website is no longer active.
Social media reach:
  • Twitter — 301,000 followers
  • Instagram — 2.2 million
  • Youtube — 1.06 million subscribers
Who are they? Say Cheese is one of the most recognized and watched hip-hop blogs that straddles mainstream and underground rap online. According to a 2018 LA Times article, the website launched the career of incarcerated Texas rapper Tay-K.

According to a 2021 Complex Magazine article, Say Cheese accidentally posted unsourced and incorrect information in the early days, but does its best to avoid posting unsourced rumors now. Say Cheese focuses on the latest happenings with rising rappers and big-name stars.

Who owns it?: Shawn Cotton. According to a 2018 LA Times article, Cotton quit a minimum wage job in 2011 to start SayCheeseTV.com. He conducted interviews and filmed Texas rappers freestyling, editing the videos himself for his website and YouTube channel. In 2018, he maintained the Instagram page with one full-time employee.

Location:
Based in Texas, according to Complex Magazine.

Do they post about Black Chicago? Say Cheese posted fake stories about both Parkway Gardens and the SAFE-T act. The Texas-based blog has thoroughly documented drill music for years, among other regions. They have posted music from Chicago rappers, exclusive interviews with Chicago drill rappers and adjacent figures, and reposted Chicago news. One exclusive interview included Cotton’s 2022 interview with Dominique Boyd, the mother of the late Shondale “Tooka” Gregory, which many from Chicago deemed as “exploitative.”

This is owned by a Black man.

This dude is the biggest fukking sellout I’ve ever met in my life.
 

FluffyEyes

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This dude is the biggest fukking sellout I’ve ever met in my life.
I never heard of him and I was disappointed to learn that a Black person was behind that account. They are probably one of the worst regarding misinformation along with Daily Loud.
 

Sir Richard Spirit

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People gotta remember one thing, O Block was made famous by children. A lot of people from the Chicago hip hop scene took off as kids, the lifestyle has been exaggerated and stretched to make them look harder than they were/are.
 

FluffyEyes

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People gotta remember one thing, O Block was made famous by children. A lot of people from the Chicago hip hop scene took off as kids, the lifestyle has been exaggerated and stretched to make them look harder than they were/are.

It really hit hard when one of the residents discussed how so many ppl shyt on the residents there, yet use the deaths happening there as a mode to gain clout and money with no give back to that community.
 
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