Orton's last reign wasn't a push though...they were in a holding pattern during the worst time of year to get to wrestlemania and give the belt to Daniel Bryan. HE was the draw at the time as the person chasing the belt. Big show as a main event we is evidence that they were just punting until rumble.
He went into and out of mania 24 champ: million+ buys
He went into mania xxv in the hottest fued...biggest gate ever
I mean, orton is proven, there is no debate...that was an angle where he basically had to heel it up and deny the fans what they wanted (Daniel Bryan) to get MORE MONEY out of them in april