2 Chainz is making a KILLING off these Dab-Santa sweaters

[WheresWallace]

His whole marketing campaign for this was pretty genius.

Elaborate...what was he doing?

 

[Kalik]

Wifey tried to buy me one..... nahhh

No hate, just not my style

 

[WuDatWuDat]

And doesn't the money go to charity or something? Double salute

I was going to ask about this. I don't like his music but 2chainz has always seemed like a stand up dude in reality. I figured this would go toward charity. #RapExcellence

 

[L&HH]

Elaborate...what was he doing?

All the charitable stuff. I've seen those stories all over the frontpage of reddit, wshh, tmz and various news sites. He used the charity hes doing to somewhat market the sweaters [which he's donating proceeds to charity]. He also hosted an ugly Christmas sweatr competition on Good Morning America

 

[Shadowmayne]

Both y'all got some short ass arms

I'm not in the pic but

 

[OC's finest]

Glad to see him increase his revenue streams like a true hustler.

There's more money than what's in the rap game.

Young cats gotta watch this n learn

 

[mozichrome]

go get the money

 

[WaddupDoe!]

 

[cartierhoe]

Salute to 2Chainz

 

[ORDER_66]

Stack dat paper....

 

[Bickin Back Being Bool]

2 Chainz Conquers Christmas With 'Dabbin' Santa'

 

[Arithmetic]

He came up $2 million

Christmas and hip-hop have gone together since the very beginning of the genre. One of the very first rap singles was Kurtis Blow’s“Christmas Rappin’,” and things have continued apace since then.

The latest rapper to take over Christmas is Atlanta’s own 2 Chainz. He did it not with a song, though, but with a sweater. He combined the ever-popular “ugly Christmas sweater” concept with his native city’s latest dance craze,dabbing, to create the “dabbin’ Santa” sweater.

To create–and subsequently fulfill–the demand for that design and other Xmas-themed merch, 2 Chainz put together a 70-person team. Altogether, the holiday merchandise ended up making the rapper some $2 million.


Of that money, a fair amount went back into the community via hisT.R.U. Foundation. Specifically, the foundation paid for a year’s rent and new furniture for Deirdre Palmetto, a disabled veteran and single mother from Palmetto, Georgia. They also donated a minivan to an Atlanta family who lost everything in a house fire.

I called up 2 Chainz to get the inside scoop on how the holiday season helped him do well and do good. Our conversation has been lightly edited for clarity and length. And if you’re interested, all of his holiday designs, dabbin’ Santa inclusive, can be found here.

 

[RAX 010]

:nasirolu:

 

[jadillac]

Welp, I guess we have to call 2 chainz a c00n. Helping white people commit cultural appropriation smh

So ur mad a Black person is selling a product based on a Black movement, and profiting?

Using this logic, do you consider EVERY RAPPER EVER to be a c00n? I mean, they're selling a Black artform....

Welp, I guess we have to call 2 chainz a c00n. Helping white people commit cultural appropriation smh

You gettin mad.....he's getting rich.









You getting maaaaaaaadddd, he's getting rich

 

[Fart Knocker]

So ur mad a Black person is selling a product based on a Black movement, and profiting?

Using this logic, do you consider EVERY RAPPER EVER to be a c00n? I mean, they're selling a Black artform....



You gettin mad.....he's getting rich.









You getting maaaaaaaadddd, he's getting rich

It looks like my post went WAY over your head...