This. Offering prepackaged video and scripts is also a largely commonplace PR practice.
You can also spot 'press release journalism' in print/online media, where journalists will simply reprint a press release verbatim and slap their name on it, rather than writing an original story or report. A good way to know whether or not a story has come from a release is to check if different outlets are all using identical or near identical paragraphs in their copy. If they are, chances are good they copied it from the press release.
Then there's syndication - meaning if one news outlet runs a story, it can be syndicated across all the other new outlets that are part of the same 'network' owned by the parent group.