And Not Like Us is so effective because of the social media proof of Drake interacting with minors and kissing a 17-year-old. Of course I don’t think he’s a pedophile but he does have questionable interactions with young women.Kendrick won and largely because of his tactics.
Drake’s Family Matters track was well-done with a video attached and clearly set up to take over the weekend as the nuclear bomb. Most artists would have been KO’d by that track and approach.
For Kendrick to turn around in 30 minutes and drop a song with the same family theme had me like. He just killed all the momentum of a song and video that probably took weeks to prepare in less than an hour
I think that caught Drake by surprise and he didn’t really have anything ready.
Kendrick then not only follows up with another diss track but one that is a party banger - something we would have expected from Drake.
Not Like Us is the best diss of the entire beef because it works so well in a social media era that needs something simplified and catchy. Reminiscent of Ether in how it focuses less on facts but more on clowning the opponent and giving the audience bars to participate in.
This would have been a flawless victory if Kendrick didn’t include the daughter verse. Song was so good without that part too.
Euphoria is the best song to me.
