It's funny you bring this up because (some) of what I know about these early days and how hip-hop and disco are intertwined go to the fashion. Like a lot of the early groups like Soul Sonic Force, and Furious Five dressed in the 'crazy' outfits, Native American gear, etc. cuz they were competing with funk and disco groups at the time that were dressing that way, and having their records spun in the club.
and from what i'm told, it's why it was so shocking - almost liberating in a way - when Run DMC came out wearing all black leather, the hats, and Adidas cuz they literally bucked that trend in terms of fashion sense, and while they may not have been the first group to not don the wild outfits and such, they became the biggest at the time to not adhere to the fashion trend at the time.
and the rest as they say is history
Exactly....when RUN DMC came on the scene , you witnessed the changing of the guard
not only from a fashion and audio perspective..but also the fact that RUN DMC wasn't associated with the Uptown or Downtown scenes of the BX and Manhatten...they came straight outta queens, so thier take on things was a little more different for lack of a better term...
now as far as the "true school guys" of the 70's....this was a challenge to the way they did things..
that's because the pioneers such as Flash, Bambatta and Cold Crush along with Hollywood and Pete Jones had no rappers or artists to look up to other than the funk and r&b and rock bands such as the FATBACK BAND, the JB's...MANDRILL..PARLIMENT FUNKEDELIC and even LED ZEPPLIN whose breaks were spun by many of these deejays...
all that changed when Russell Simmons and the whole RUSH MOVEMENT came along with the idea that they could be just as big if not BIGGER than these acts, and still not comprimise thier hip hop sound....
because at the time ...urban contemporary radio aka BLACK RADIO still hated on RAP MUSIC....unless it was diluted with some funk and r&b elements..which explains the main reason RAPPERS DELIGHT got airplay simply because it was like a cover of the funk band CHIC's "GOOD TIMES".....
but RUN DMC changed the game...by coming with a sound that was very unique and original , with industrial like sounds and hard vocals, which created a buzz in the streets that the media outlets and record labels could not ignore...
Run Dmc always bragged about "rocking without a band" signifying thier loyalty to the craftsmenship of the DEEJAY ...(rip JMJ)....
Remember the video "KING OF ROCK" ...and they stepped on Michael Jackson's glove....that wasn't meant to be personal , it's just the fact that RUSH and RUN DMC felt that they could BATTLE on a bigger scale since they knew they were breaking down the doors of MTV and radio at the time, when rap was still looked at as gimmicky....
LL COOL J went even further in "ROCK THE BELLS" by saying:
"Why do you like COOL J??... cause it AIN'T ROCK AND ROLL..this ain't the GLORY DAYS OF BRUCE SPRINGSTEEN..i'm NOT A VIRGIN ..so i know I'LL MAKE MADONNA SCREAM!"
Basically they were making a statement!!!
RUN DMC along with that whole RUSH/DEF JAM movement revolutionized the visuals associated with early hip hop, they rocked Lee Jeans, cazel glasses and sneakers.....
it just didn't happen by coincedence as DMC stated in this interview the thought process that went into it:
"When we came onto the music scene," McDaniels says, "a lot of the other rappers were using, what? Funk. R&B. We said, 'If we use the rock guitar edge, it's a little harder than disco. If we could put that hard sound with this rough attitude, we're bound to get some attention.' So the rock 'n' roll edge, having a rock guitar, was kind of the icebreaker to say we're familiar. We have something in common."
http://www.npr.org/templates/story/story.php?storyId=102672082
LL COOL J even took shots at the early pioneers fashion tastes with this line from "ROCK THE BELLS"
"So all yall Jheri Curl suckers wearing high heel boots, like Ballerinas what i mean is your a FRUIT LOOP TROUPE!"
That was a direct shot at Grandmaster Flash and furious 5 whom along with Kurtis Blow was criticizing the DEF JAM movement for being so "street" with not only thier fashion but thier sound, RUN DMC strayed from alot of the funk breakbeats that influenced the first generation of hip hoppers, and went with a more stripped down bass heavy dark sound....
K. Blow who ironically had Run of run dmc as his first deejay (DJ RUN) commented how he felt RUN DMC were lowering the entertainment standard with thier "gangsta look".....
even Doug E. Fresh along with the Get Fresh Crew whom molded by that old disco theme of hip hop took shots at RUN DMC in the video "ALL THE WAY TO HEAVEN"
go to the :035 mark of this video and witness the duel between the ADIDAS sneaks and the BALLY's favored by Doug and Co.
but nevertheless , it was succesful, because it made the artist more relatable to thier fans considering "they"(the stars) dressed just like them
it's amazing the changes that has occured to hip hop over the decades, but it's NECCESARY..so neccesary...it keeps the music fresh ...because if it fails to evolve it would just be stagnant ..........