5 Reasons Why the VMAs No Longer Matter

Pool_Shark

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Last year i was barely interested and this looked boring. Glad i outgrew those. Only awards show ill watch now is the bet and bet hip-hop awards
 

NOSaintsFan02

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It certainly isn't as fun and talked about as it was in the 90s and early 00s.

The ratings drop makes me think MTV gonna go all in next year cuz I'm sure they are a bit panicked that the ratings took a huge drop this year.
 

Danie84

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The last time VMA was relevant to me was when Aaliyah won Best Female Award in 2000:rip:
 
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BXKingPin82

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mtv video awards already aired? that shyt still comes on?! :mjlol:

youtube needs to start they own awards show
yo deadass... my lady friend hit me like, "yo you seen the vmas?"
Im like bytch! I havent watched MTV in over 15 years!! That includes every variation of that channel. fukk MTV!
Im old enough to remember when all they had on that channel was pale faces until they realized that hip hop shyt was gonna be some serious biz.
again... fukk MTV!
 

MartyMcFly

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First thing: the 99 awards will always hold a special place in my heart because that was the day Dreamcast dropped and I saved up all summer to buy it. Lot of chores, odd jobs for neighbors and just collecting as much change as I could to take to Coinstar.

Anyway, only reason I watched it is because my girl was over and she wanted to watch it so we did and I told her some of the same things: MTV holding a video music awards makes no sense as they've phased out videos completely and the ceremony really does serve just to embolden their partnerships with corporate sponsors and other artists and the sponsors of those artists (KIA and Maroon 5 for instance) but the main thing I noticed is that MTV really is just for teenage girls now. I asked her if it was different when we were younger or if that's just me noticing it now at 28 but no, I remember they not only showed artists that appealed to men but also had advertising that appealed to us as well. All of the artists who performed at that show appeal to women and all of the recipients appeal to women. There's nothing wrong with that at all though because Lord knows there is enough stuff out there that is just for men and ignores the fact that women make up 51% of the audience, but MTV just isn't for guys. I saw commercials for Degree for Women, women razors, clean and clear (with women in the ads) and most of MTV's shows now appeal to women or just teenage women. So the days of MTV and DMX doing a joint performance decked out in jeans, chains, durags, and with a mob on stage and a Bentley as the backdrop is over. Drake winning the best hip hop award for a song that featured no rapping should tell you that
 

MartyMcFly

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Straight up though, anyone in the mid-late 20s or maybe even early 20s, it's our fault. That why doesn't MTV play music videos anymore is so on point. :sas2:
 

Piff Perkins

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Really highlights how one note music is today. Not saying pop music was "better" a decade ago, but 10-15 years ago you could actually see some variety. Now it's essentially a pop and rap show. You're not going to see a Foo Fighters type band on there anymore - Lorde won a fukking rock award. They're giving everything to pop acts, including Drake winning "hip hop/rap" for a...pop song.

And the performances have reached parody levels. How can you truly shock an audience when everything is faux shocking. Everyone is over the top. Remember when Britney kissed Madonna? THAT was noteworthy. What's shocking or entertaining about Nicki Minaj giving the same performance she always gives.
 

Billy Ocean

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That's what probably the last great MTV awards show. I mean Lil Kim titty was so right, lol:

lil-kim.jpg



Damn, Kim shoulda stayed like this

o5fGRS8.jpg
 
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