Marlo Barksdale
Really out chea
Production is everything...
The newer producers p had couldnt compete with klc and bbtp...
I don't know what bird and slim be doing, but even the production after mannie left was pretty much on point...
Klc was still hittin with down for my nikkaz and hoody hoo..those 808s were cooking![]()
Gotta remember that by the end of 1998, Beats By The Pound's sound had gotten played out with all the microwave albums they did. That started to become clear when Snoop's debut NL album was panned (I liked it tho). That opened the floodgates for people to diss BBTP's sound.
Honestly, it was time for No Limit to move on from BBTP. Problem was the new producers (and the new artists) couldn't compare to the heat that Mannie was bringing. Ironically, when Mannie left CMR, it was the exact same situation and his departure was actually best for the label.
Having strictly in-house production is probably the best situation for a new label, but you have to eventually switch to outside producers in order to reinvent the label and not become stale.