This is gonna keep happening until we stop allowing vultures to waltz into black spaces and use it as a springboard to whatever level they're aiming for. There was a period of time where every media figure in the urban music realm was talking about him, trying to interview him, everything. Because of the allure of clicks. Views. Streams. Same with the black artists who gave him features. Nicki didn't need his money.
Now he's at a point where even white people don't fukk with him...but his videos are being propped up by heavy ads running in Hispanic countries. Hispanics are listening to his shyt. Not all, not most, but enough to keep his numbers where they are.
Same shyt Machine Gun Kelly did. Does anyone think Puffy needed a bag so bad he had to sign that dude? Of course not. Yet MGK used hip hop to get to rock...and now that he's flopped in the rock world he's saying he will return to rap. And best believe the Breakfast Clubs of the world are just waiting to give him a platform. It just keeps happening.