Absolutely.
All bullshiit aside tho, I don't like the way TNA keeps getting hoed in these exchanges. A business partnership is just like working a match: you have to work together to make each other look good.
If one guy always beats the other guy, it doesn't matter if you put on a great match, the crowd is already disengaged because they know how it ends.
Right now, TNA is Chad Gable: excellent worker with a lot of potential that no one expects to win a chip. I see they're building it to a crescendo where TNA finally overcomes the odds and takes back their pride but you have to protect them in the process or no one will care.