you know these back and forths are because ASAP did one with Danny Brown and then Schoolboy Q when they were on tour together right ?
people liked it and wanted more so Vice is letting him continue it with more people who aren't in his circle.
Vice fukk with Rocky, Danny Brown and Action Bronson heavy and most of the shyt they done with them has been quite entertaining so when they get the chance to get more viewers by doing shyt like this with Rocky then it works.
speaking of all that industry plant stuff..
if Theophilus London ever blew up people would OD on him being an industry plant just off the amount of connections he's got.
everybody to Kanye and Jay to Karl Lagerfeld fukk with that boy and he's had collabs with shoe companies and clothing lines before he even had any music out for sale.
And Vice is part of that plant network along with Complex and Fader. How many artist have these 3 magazines started giving features to obscure artist ALL AT THE SAME TIME and boost their profile? You got to be blind to not know it's all calculated.

.
they gotta do more of these,