Wow, you seem almost completely ignorant of how small businesses even exist.
If it seems that way - then perhaps you should file a lawsuit and seek damages from your optician.
I'm not the one who generalized in the first place. So long as we're speaking in generalizations, mine is the correct one.
Great argument.
It's a quite firmly accepted part of economic theory that higher wages improve performance and increase retention, it's called
Efficiency Wage Theory. Of course it's not the only factor, but it's a factor.
That's nice except it's not true. I'd consult some research on
Wage Determination Economics.
The claim that "customers don't care who delivers it" shows that you are very unfamiliar with how small businesses work. Do you live and work for a big company in a big city, I assume? In most of the world people DO care about who they buy something from. All else being equal, they will buy from someone they know and trust sooner than they'll buy from a stranger. They'll be more comfortable asking for advice from Deandre who they've known for 15 years and who knows all the products inside and out than that new kid they've never seen before. It's one of the biggest advantages small businesses have going for them.
We live in a globalized digital economy where the consumer has all the knowledge they need through the usage of
search engines. They don't need DeAndre they can confirm from online reviews and conduct research on their own.
It's not 1955.
What you are talking about is
initial sales resistance and there are ways to overcome this.
New will always exciting and fresh.
That's how BeyondMeat and all these IPOs gain marketshare from being nothing burger startups.
And an astute small business owner knows that every time a new worker needs to be trained is a cost, and that you can NOT train them up to peak performance immediately, it takes time to attain it and even more time to convince the customer that you've attained it.
That's why I said that should already be priced into the business model....
A truly astute small business owner
filters out the performers from the tire-kickers BEFORE they are under contract.
Everything from the ad-copy to the interview to the trial-phase should be done with policies for maximum efficiency and optimized regularly.
That's a meaningless claim because by that logic big business is in a superior position regardless of minimum wage and could just universally drive all small businesses out of the market no matter what wages they pay. You fail to demonstrate how small businesses could even exist.
The advantage small business has is in opening niche markets/innovation and being nimble.
Big business regularly takes out small business either through acquisitions or underpricing.
Another thing that happens is those small businesses become big businesses themselves
through IPOs.