Abercrombie forced to lean back after posting a Super Pawg model in their tweet.

Tribal Outkast

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I didn’t know they were still around honestly. I remember they had one back home and I haven’t seen one of those stores since I moved away like 12 years ago.
 

Thavoiceofthevoiceless

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I didn’t know they were still around honestly. I remember they had one back home and I haven’t seen one of those stores since I moved away like 12 years ago.
A lot of their stores have closed over the years, so you'd be hard pressed to find one still in a mall these days. It's likely going to be a wrap for them in the next few years.
 
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People get more hyped up over fat broads...but skinny-fat white girls that binge, purge and never seen the inside of a weight room are "ok."

Problem in American culture is that we see fat as unhealthy (makes sense) but assume skinny is healthy. The skinny broads aren't fitness model body types. They just don't eat or lift weights.
 

Piff Perkins

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Most Americans are overweight or obese. I get the need to market to them but at the same time...they were buying clothes long before anyone marketed to plus sized women. There's a fine line between marketing for plus sized and straight up marketing obesity. The ad is unappealing and ugly.

This is a health crisis, not a civil rights movement. I'm not sure how it can be done, but there needs to be a government response. This level of weight gain is a healthcare disaster, and a national security issue.
 

Thavoiceofthevoiceless

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Most Americans are overweight or obese. I get the need to market to them but at the same time...they were buying clothes long before anyone marketed to plus sized women. There's a fine line between marketing for plus sized and straight up marketing obesity. The ad is unappealing and ugly.

This is a health crisis, not a civil rights movement. I'm not sure how it can be done, but there needs to be a government response. This level of weight gain is a healthcare disaster, and a national security issue.
In Aerocrombie's case, they don't have a choice in the matter. If skinny people were still buying their clothing, then there would have been no need to pivot directions. They'd still be treating them like a pariah and far away from their ads and working in their stores as possible.

Even Victoria's Secret doesn't have a choice as well.
 

2 Up 2 Down

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Right but this is absolutely ridiculous. the shirt is literally too small for her belly and you know the waistband on those shorts is digging into the hip and belly fat.

Same type of outfit, clearly a better fit
21486715_fpx.tif


Gut is covered tastefully, the waistband still too tight but it looks better for someone this size. took me less than 2 minutes to find on google images. The fit was sloppy, the woman was clearly too large, and they fukked up by posting that especially compared to the other models. Controversy based marketing strikes again. Now people will be talking about how 'heinous' what they did was, and then the response to what they did, all the while continuously spreading the brand name through the online space. It's free real-estate.
:yeshrug:
If I don't like it then I look somewhere else. As long as someone isn't damn near naked, I'm not going to play fashion police.
 

Wildin

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This is good marketing. American women are fat, fat women like to buy good looking clothes. They just opened up to a new demographic of customers, a customer base that outweighs (no pun) their designed base.
 

levitate

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So big women can’t pose for pictures now?

shyt is some veiled “anti-woke” commentary if you think about it.
 
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