I bet to try and offset losses from Kanye going AWOL and Beyonce's line failing Adidas will roll out more celeb collabs at a break neck pace. Taylor Swift, Bad Bunny, anybody popular not already inked with Nike/NB. Swift Boosts in time for the summer
Bad Bunny and Beyonce are already signed to them. They just going back down to second/ third tier status.
Personally I haven't rocked any adidas shoe or gear since the Krazy 8's . And that was only because my AAU team blessed me with a bunch of kicks and gear for years before that. 99% of the time I would send those to my cuz'ns In DR. In those times I would rather rock with Reebook (the Q's and Kamikaze were fire) Converse or and1 gear before considering putting on let alone paying for Adidas Brand stuff.
Shiiii even ellese's, NB got more props then Adidas round my way. Maybe they was on par with Avia's
Shiii even when my 3 favorite players KG,TD, and Mcgrady signed to them I was still

To me they always been a Bottom of the barrel type brand.

and they run small (I got big and Wide feet) and I always have to buy Adidas a Size larger than other brands cause their shoes are narrow and smaller.
not a Yeezy stan fruck him but give him props he brought them back into the popularity they had with Run-Dmc. Now they back to were they always were.