Simulacra and Simulation is most known for its discussion of symbols, signs, and how they relate to contemporaneity (simultaneous existences).
[7] Baudrillard claims that our current
society has replaced all reality and meaning with
symbols and signs, and that human experience is a simulation of reality.
[8] Moreover, these simulacra are not merely mediations of reality, nor even deceptive mediations of reality; they are not based in a reality nor do they hide a reality, they simply hide that nothing like reality is relevant to our current understanding of our lives.[
citation needed] The simulacra that Baudrillard refers to are the significations and symbolism of
culture and media that
construct perceived reality, the acquired understanding by which our lives and shared existence are rendered legible. (These ideas had appeared earlier in Guy Debord's 1967
The Society of the Spectacle.
[9]) Baudrillard believed that society had become so saturated with these simulacra and our lives so saturated with the constructs of society that all meaning was becoming meaningless by being infinitely mutable; he called this phenomenon the "precession of simulacra".
[10]
