All this talk about Music Sales and Hiphop vs other genres, etc. Got me Thinking...

Suleiman Bey

Banned
Joined
Nov 2, 2015
Messages
5,610
Reputation
-4,585
Daps
11,188
they don't have to create those mixtapes for buzz.
the model hasn't changed in any other genre so why are they doing that in hiphop?

singles/videos/features. Thats how you keep your buzz up without oversaturating yourself or giving away free albums.

Rappers have done this to themselves. This generation of trying to be the next big thing or be the latest trend is making these rappers post up music immediately. Instagram, soundcloud. These dudes record a song and throw it up online.
Ppl consume it like fast food. take one listen and on to the next one.

I can't think of more than 4-5 albums that came out this year that I listened through more than once.
Hip Hop isn't like any other genre, except maybe pop. It's always gonna be the new hot pop group, just like it's gonna always be the new hot rapper.
 

hex

Super Moderator
Staff member
Supporter
Joined
May 2, 2012
Messages
38,794
Reputation
19,704
Daps
198,402
I'm not saying mixtapes are bad
Creating mixtapes when you are trying to break in the game is cool. Its your demo. Its your way to get your name out there and get ppl to check for you. Alot of ppl don't wanna pay for an unknown, so giving it away for free is how you get them to listen.

Its when established dudes that are on labels that just create mixtapes and give them out for free then turn around and ask you to buy their next one.

it don't make sense.

Dudes are creating mixtapes like albums.

When 50 and the dudes were doing mixtapes in the 90's and 00's they weren't creating albums. They were creating remixes, and jumping on other ppls beats, sprinkled in with a few originals.

That's not a problem with mix tapes though. That's a problem with there being no difference in the quality of your mixtape, vs your actual full length project.

Gibbs drops free shyt fairly often and still sells enough to tour frequently off the new material and be independent. It's not impossible, it's just that most people suck and on top of that try to put out too much music.

Fred.
 

No1

Retired.
Supporter
Joined
Apr 30, 2012
Messages
31,463
Reputation
5,087
Daps
71,042
The Coli really is a reflection of society in which supposition supplants sensibility. The biggest selling rappers in 2015 were all first discovered from mixtapes. Pop music always sells the most with the exception of the Nelly, 50 Cent, Eminem period. This is not complicated. People buy music based on who they relate to. The 90s inflated sales because people were buying albums based on singles. In 2015, people are supporting who they personally love, which is why J. Cole can drop truly yours before his album and sell. This is why Drake can drop a throwaway and go platinum. People identify with them. Selena Gomez does not sell better than Future and she does not give music away for free. The fact is, there are ever only a few legitimate true superstars in any genre at a given time. Once you fit a certain role, the public doesn't really go somewhere else to get it. Taylor Swift cannot dance or sing so she would struggle as a pop star. So she rocked a fake country accent for 6 years and did country-pop that caught the hearts of young girls and then pulled the Shania Twain move, knowing her fanbase would go with her. None of those other disney-ass chicks sell anywhere near what she sells despite having similar Twitter/Instagram followers.

If multiple people occupy the same lane, two at max are ever huge and the others just get in where they fit in. In a world of swift, ariana grande, demi lovato and gomez will never be the biggest or sell comparable numbers. Just like how Spears used to crush Aguilera in record sales. In a world of Cole and K. Dot, Wale will never sell anywhere near them. In a world of Drake, Big Sean will never be king. You have to have to occupy a separate lane. Most artists don't. The next rapper to sell units will occupy an entirely different lane or sound like no one else--Chance the Rapper has the best chance of being that guy of people who we know of right now that have not dropped an official debut album for purchase.
 
Last edited:

Maschine_Man

Banned
Supporter
Joined
May 22, 2012
Messages
14,526
Reputation
-5,560
Daps
16,078
The Coli really is a reflection of society in which supposition supplants sensibility. The biggest selling rappers in 2015 all were first discovered from mixtapes. Pop music always the most with the exception of the Nelly, 50 Cent, Eminem period. This is not complicated. People buy music based on who they relate to. The 90s inflated sales because people were buying albums based on singles. in 2015, people are supporting who they personally love, which is why J. Cole can drop truly yours before his album and sell. This is why Drake can drop a throwaway and go platinum. People identify with them. Selena Gomez does not sell better than Future and she does not give music away for free. The fact is, there are ever only a few legitimate true superstars in any genre at a given time. Once you fit a certain role, the public doesn't really go somewhere else to get it. Taylor Swift cannot dance or sing so she would struggle as a pop star. So she rocked a fake country accent for 6 years and did country-pop that caught the hearts of young girls and then pulled the Shania Twain move, knowing her fanbase would go with her. None of those other disney-ass chicks sell anywhere near what she sells despite having similar Twitter/Instagram followers.

If multiple people occupy the same lane, two at max are ever huge and the others just get in where they fit in. In a world of swift, ariana grande, demi lovato and gomez will never be the biggest or sell comparable numbers. Just like how Spears used to crush Aguilera in record sales. In a world of Cole and K. Dot, Wale will never sell anywhere near them. In a world of Drake, Big Sean will never be king. You have to have to occupy a separate lane. Most artists don't. The next rapper to sell units will occupy an entirely different lane or sound like no one else--Chance the Rapper has the best chance of being that guy of people who we know of right now that have not dropped an official debut album for purchase.
discovered from mixtapes was never an issue that I had though
 

CrimsonTider

Seduce & Scheme
WOAT
Joined
Apr 30, 2012
Messages
84,608
Reputation
-13,789
Daps
133,703
discovered from mixtapes was never an issue that I had though
But you fail to acknowledge that albums are just as free as the mixtape are.

So if mixtapes cease to exist rap fans will still listen to the albums for free. Drake and Future Are (By Far) The Most Illegally Downloaded ArtistsDrake and Future Are (By Far) The Most Illegally Downloaded Artists

You have to lend to the idea that most rap fans have NEVER purchased any type of music in their lives and its a foreign concept to them. Why pay for something that you can get for free and there is no difference between the two. I pay for apple music out of convenience and most of my friends :laff: at that idea.

@BarNone gave you a very scientific answer on the difference between selling music in the 90s vs now and how Drake drops random songs all the time and it doesnt dilute his sales and J Cole dropped 2 mixtapes and a compilation prior to his album and it did not affect his sales

@hexagram23 came in here to further a narrative that shows his reference point for hiphop doesnt extend outside of message boards. Wayne use to go plat now people are dissing him and riding with Wayne and Drake :dead: How do you even type some shyt like this up and try to pass off as legitimate.



billboard-chart-pie.jpg
 

Maschine_Man

Banned
Supporter
Joined
May 22, 2012
Messages
14,526
Reputation
-5,560
Daps
16,078
But you fail to acknowledge that albums are just as free as the mixtape are.

So if mixtapes cease to exist rap fans will still listen to the albums for free. Drake and Future Are (By Far) The Most Illegally Downloaded ArtistsDrake and Future Are (By Far) The Most Illegally Downloaded Artists

You have to lend to the idea that most rap fans have NEVER purchased any type of music in their lives and its a foreign concept to them. Why pay for something that you can get for free and there is no difference between the two. I pay for apple music out of convenience and most of my friends :laff: at that idea.

@BarNone gave you a very scientific answer on the difference between selling music in the 90s vs now and how Drake drops random songs all the time and it doesnt dilute his sales and J Cole dropped 2 mixtapes and a compilation prior to his album and it did not affect his sales

@hexagram23 came in here to further a narrative that shows his reference point for hiphop doesnt extend outside of message boards. Wayne use to go plat now people are dissing him and riding with Wayne and Drake :dead: How do you even type some shyt like this up and try to pass off as legitimate.



billboard-chart-pie.jpg
You actually helped prove my point.
Look at the genres selling, look how little free music they give away, and look how small(relatively) their illegal downloads they are.

Hiphop has helped create this stigma that music should be free. Giving away songs, giving away albums, giving away mixtape so for free just adds to that.

Drake releases " mix tapes" .....on iTunes. That's the difference.
Yup he released back to back.....on iTunes
Hotline bling...on iTunes
He didn't give that shyt away.

Rap fans are now EXPECTING free music. That is my fukking point. They have been given so much free music that they just expect it all for free.
You don't get that in pop, or rock, or country.

But thanks for helping my point bruh
 

CrimsonTider

Seduce & Scheme
WOAT
Joined
Apr 30, 2012
Messages
84,608
Reputation
-13,789
Daps
133,703
You actually helped prove my point.
Look at the genres selling, look how little free music they give away, and look how small(relatively) their illegal downloads they are.

Hiphop has helped create this stigma that music should be free. Giving away songs, giving away albums, giving away mixtape so for free just adds to that.

Drake releases " mix tapes" .....on iTunes. That's the difference.
Yup he released back to back.....on iTunes
Hotline bling...on iTunes
He didn't give that shyt away.

Rap fans are now EXPECTING free music. That is my fukking point. They have been given so much free music that they just expect it all for free.
You don't get that in pop, or rock, or country.

But thanks for helping my point bruh
The internet created the reality that music is free and easily attainable

From napster to googling .zip files to link sharing on Twitter

Hotline bling was given away for free on soundcloud and then "sold" on iTunes after it blew up

I am not helping prove your point. Most artist in those other genres are struggling as well

Like @BarNone said, you can't point to the exceptions like Adele and Taylor Swift and say their process of marketing and selling music is what everyone should do

There are plenty of pop artist out here catching bricks

the idea that labels and artist depend on album sales is an archaic view point anyhow

You think Migos, Ross, Thugga are missing out on their albums not selling well?

There aren't enough albums being sold to meet budgets or make anyone rich. Albums are for branding and giving are Catalog of music to perform
 

JustCKing

Superstar
Joined
Jun 17, 2012
Messages
25,791
Reputation
4,049
Daps
49,195
Reppin
NULL
The Coli really is a reflection of society in which supposition supplants sensibility. The biggest selling rappers in 2015 all were first discovered from mixtapes. Pop music always the most with the exception of the Nelly, 50 Cent, Eminem period. This is not complicated. People buy music based on who they relate to. The 90s inflated sales because people were buying albums based on singles. in 2015, people are supporting who they personally love, which is why J. Cole can drop truly yours before his album and sell. This is why Drake can drop a throwaway and go platinum. People identify with them. Selena Gomez does not sell better than Future and she does not give music away for free. The fact is, there are ever only a few legitimate true superstars in any genre at a given time. Once you fit a certain role, the public doesn't really go somewhere else to get it. Taylor Swift cannot dance or sing so she would struggle as a pop star. So she rocked a fake country accent for 6 years and did country-pop that caught the hearts of young girls and then pulled the Shania Twain move, knowing her fanbase would go with her. None of those other disney-ass chicks sell anywhere near what she sells despite having similar Twitter/Instagram followers.

If multiple people occupy the same lane, two at max are ever huge and the others just get in where they fit in. In a world of swift, ariana grande, demi lovato and gomez will never be the biggest or sell comparable numbers. Just like how Spears used to crush Aguilera in record sales. In a world of Cole and K. Dot, Wale will never sell anywhere near them. In a world of Drake, Big Sean will never be king. You have to have to occupy a separate lane. Most artists don't. The next rapper to sell units will occupy an entirely different lane or sound like no one else--Chance the Rapper has the best chance of being that guy of people who we know of right now that have not dropped an official debut album for purchase.

This.

Also even at Eminem and Nelly's peak, they still had N'sync and a few other Pop acts outselling them. Out of them, 50 is the only act that dropped an album that outsold everybody. Well, Wayne did in '08 too, but it was like 3.5 million, which doesn't really compare to the 8 million 50 did with GRODT or the 5 million he did with The Massacre.

Also in the 90's, when we had DMX, Jay, and Lauryn doing huge numbers, there was still acts like Shania Twain who was almost going double diamond. What Adele is doing now is small chips in comparison.
 

Maschine_Man

Banned
Supporter
Joined
May 22, 2012
Messages
14,526
Reputation
-5,560
Daps
16,078
The internet created the reality that music is free and easily attainable

From napster to googling .zip files to link sharing on Twitter

Hotline bling was given away for free on soundcloud and then "sold" on iTunes after it blew up

I am not helping prove your point. Most artist in those other genres are struggling as well

Like @BarNone said, you can't point to the exceptions like Adele and Taylor Swift and say their process of marketing and selling music is what everyone should do

There are plenty of pop artist out here catching bricks

the idea that labels and artist depend on album sales is an archaic view point anyhow

You think Migos, Ross, Thugga are missing out on their albums not selling well?

There aren't enough albums being sold to meet budgets or make anyone rich. Albums are for branding and giving are Catalog of music to perform
You don't get what I'm sayin. All genres aren't selling as much as before. But hiphop has taken the biggest hit.
And if you don't think those sales affect those artists you are only kidding yourself.
Sure those sales ain't what's gonna make them rich but those sales are gonna help determine how bad your 360 deal is.

You think these rappers signed to labels are really caking like that? When50% or more of all money generated goes to the label? Every show, every shirt, everything?
 

No1

Retired.
Supporter
Joined
Apr 30, 2012
Messages
31,463
Reputation
5,087
Daps
71,042
This.

Also even at Eminem and Nelly's peak, they still had N'sync and a few other Pop acts outselling them. Out of them, 50 is the only act that dropped an album that outsold everybody. Well, Wayne did in '08 too, but it was like 3.5 million, which doesn't really compare to the 8 million 50 did with GRODT or the 5 million he did with The Massacre.

Also in the 90's, when we had DMX, Jay, and Lauryn doing huge numbers, there was still acts like Shania Twain who was almost going double diamond. What Adele is doing now is small chips in comparison.
Nah, Shady did sell more than everyone with the Eminem Show. 50, Wayne and Em are the only 3 rappers to have the best-selling album of the year. And in Wayne's case, it was only because he dropped in the summer and Swift did not drop until the end of the year. And realistically, 50 was affiliated with Eminem. 50 Cent signed to Columbia is not selling that much. Hip hop heads need to realize that while white people are the main consumers of hip hop (because they're 70% of the population), it is still disproportionately consumed by minorities. Fetty Wap is cool for white girls to dance to, but they're not invested in the person.
 

No1

Retired.
Supporter
Joined
Apr 30, 2012
Messages
31,463
Reputation
5,087
Daps
71,042
You don't get what I'm sayin. All genres aren't selling as much as before. But hiphop has taken the biggest hit.
And if you don't think those sales affect those artists you are only kidding yourself.
Sure those sales ain't what's gonna make them rich but those sales are gonna help determine how bad your 360 deal is.

You think these rappers signed to labels are really caking like that? When50% or more of all money generated goes to the label? Every show, every shirt, everything?
You're going from topic to topic to the point where no one knows where you're going. Hip hop did not take the biggest hit. Hip hop fans online are just more sales conscious. ROCK took the biggest hit even though I think it sold the most records in 2014, which was an awful year for everyone not named Taylor Swift or Cole coming in at the end.

Stop and think, name me the biggest band out right now. They're basically boy bands with instruments. Go look at the billboard hot 100 and list all the rock groups. You just thought hip hop's dominance at the top of the charts would last forever.
 

CrimsonTider

Seduce & Scheme
WOAT
Joined
Apr 30, 2012
Messages
84,608
Reputation
-13,789
Daps
133,703
You don't get what I'm sayin. All genres aren't selling as much as before. But hiphop has taken the biggest hit.
And if you don't think those sales affect those artists you are only kidding yourself.
Sure those sales ain't what's gonna make them rich but those sales are gonna help determine how bad your 360 deal is.

You think these rappers signed to labels are really caking like that? When50% or more of all money generated goes to the label? Every show, every shirt, everything?
Yes, HipHop took the biggest hit but it isn't due to mixtapes
 

IllmaticDelta

Veteran
Joined
Jun 22, 2014
Messages
28,998
Reputation
9,610
Daps
81,817
The internet created the reality that music is free and easily attainable

From napster to googling .zip files to link sharing on Twitter

Hotline bling was given away for free on soundcloud and then "sold" on iTunes after it blew up

I am not helping prove your point. Most artist in those other genres are struggling as well

Like @BarNone said, you can't point to the exceptions like Adele and Taylor Swift and say their process of marketing and selling music is what everyone should do

There are plenty of pop artist out here catching bricks

the idea that labels and artist depend on album sales is an archaic view point anyhow

You think Migos, Ross, Thugga are missing out on their albums not selling well?

There aren't enough albums being sold to meet budgets or make anyone rich. Albums are for branding and giving are Catalog of music to perform

preach!!!! I keep saying the same but noone is listening:beli:
 
Top