If not for that specific national title game, Clark would be slightly more popular than what Sabrina is now (more so because she did get to the title game where Sabrina didn't). I think it's fair to say Clark and Reese together boosted interest in women's basketball. That's the only reason these MAGA people started watching is because they're still mad about the title game. Reese did already have more social media followers though.

Iowa-Louisville Women’s Elite Eight Game Draws Record Audience
Millions of viewers tuned in to watch Caitlin Clark’s historic performance.
Y'all speak as if Caitlin's popularity just fell out the sky
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