Anybody ever thought of the competition between Universal, Def Jam & Bad Boy in the 90s?

DarkmanX

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*warning, alot of rambling maybe*

And noticed how it affected the game?

Interscope's parent company is Universal, who's parent company was Seagram. I always believe this is a big reason why Gin & Juice had extra push as a single. Cuz Seagram obviously was a company producing gin. So it made sense/cents.

thumbbottle_pineapple.jpg


I bet you if you look at the stocks for the company & the market for Gin it probably rose ALOT, since it became trendy, hence my point about the push in "Gin & Juice".

I've always mentioned how stuff like that is what makes "hits", the money behind it. It's like those Youtube channels who with alot of advertisement. Noticed their views? It's business.

Def Jam had Rush Associated Labels in the 90s, anybody remember? Had full of now-forgotten Westcoast acts & shyt. Then when they "stole" Warren G from Death Row the issues came.

I personally never thought DMX sound or look anything like 2pac & vice versa. X been X before 2pac. The bald head thing is not something 2pac created. Tbh that was what people at the time called the gruff, "gangsta rapper" look. It was like braids. Onyx were more symbols for the bald head look than a 2pac. And then, 2pac & X had fukked up hairlines lol.

But in the marketing of DMX you could tell that they wanted to cover the market 2pac had right before he died. He suffered as an artist cuz of that.

But that goes hand-in-hand with the Warren G thing years prior. Warren G was a West Coast cat, Dre's brother, Snoop & Nate's man and had a solo cut on a big sdtrk which also was on his album. So it covered both the East & West market.

And then you had Ja Rule, who image wise definitely had the 2pac look and then the sound of DMX.

And Bad Boy too. When Bad Boy blew in 1994 that was what people were saying. Puff was like a baby Dr Dre & Biggie like a baby Snoop. All of a sudden a East Coast nikka was rapping with a smooth flow & alot of references to the playa/pimp shyt when just a year or 2 prior he sounded different. People forget that Outkast lowkey got called out for that too on their 1st album.

Then Bad Boy had the R&B singers too just like Death Row had (Jewell, Miche'le etc).

Then once Biggie died, you had Jay-Z - who eventually went to Def Jam - adopting a similar style to Biggie.

Another ex:

"No Way Out" tour - Nov 1997 (Bad Boy)

following years..

"Hard Knock Life tour" March 1999 (Def Jam) + with Backstage movie/DVD

following year..

"Up In Smoke tour" summer 2000 (Interscope) + Up In Smoke tour movie/DVD


Alot of rambling i know, but i ever wonder if people ever thought about stuff like this and how much it has to do with the music that eventually comes out.
 

DarkmanX

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:ehh:

how do i find out what corporations are partners with major labels :jbhmm:

You can find it online i'm sure.

But as far as the Seagrams/Universal thing i've known that for a couple of years. Forgot where i came to know that. But pretty interesting seeing as
big "Gin & Juice" was. I mean it is a classic cuz it's a dope song but it shows you how the game works. I dont try to act like i know everything but i am
the type who likes to argue things for myself to see what it really it is and in this situation i came to that light.

I also knew that Seagram basically co-opted Def Jam's parent company somewhere in 1999, which explains the extra push in DMX's singles, Jay-Z's & Ja Rule's etc that year. Cuz DMX wasn't "sellable" to the mainstream. He was too cruddy & dark with it which is why the saying is that there werent alot of groundwork with his albums & that they ended up doing better than they expected. But Party Up came with alot of $..and off it went - in the mainstream at that. Similar year with singles from Jay-Z albums & Ja Rule album. Irv Gotti is another reason of course.

But basically Interscope & Def Jam ended up becoming partners. Might also explain how it worked seeing as Jay-Z got to write "Still D.R.E.". I know artists submit to a Dre everyday but how contractually that would work when they were in competition seemed weird as first. But seeing as the companies later became partners, it worked i guess.

Another example - bad maybe - but i randomly saw a clip for the video "Gucci Time" by Gucci Mane ft Swizz. This furthers my 1st post in this thread.
Cuz from a business perspective that song most definitely got picked as a single because it would open a lane for advertisement. Watch the video. It's Swizz
& Gucci basically flaunting Gucci watches. That's how the game works and been working since forever. Same with these goofy ass Youtube channels & videos.

This is a big reason why i'm skeptical to alot of things online that seem to spread viral.
 

DarkmanX

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TLC...Total

Mary J Blige...Faith

Jagged Edge...112

Right. But Puff worked with Mary cuz she was on Uptown Records, where Puff interned. But you're right.

A bit OT;

Speaking of Jagged Edge, they were JD's artists right? I read somewhere that he got on cuz he has family in the business that's fairly high on the scale.
I mean there is no doubt that him & Da Brat were copy & paste of Snoop & Dre. She got called out for it alot back in 1994 i remember. Come her next album 2-3 yrs
later and her image switched a bit, prolly cuz of the criticism as well as Snoop not being the most popular artist anymore. Brat had cool records but how they became
so big has to do with what i said about JD.

And Bow Wow was a baby Snoop. He's lucky to be where he at. He's nothing but a performer. Remember when his one of his 1st single came out back in '00, "Bow Wow (That's My Name)"?
Straight flip of Snoop's "What's My Name" and then the hook goes "Bow wow wow yippie-yo yippie-yay, where my dogs at? Bark at me now"? Straight flip of DMX's "Get At Me Dog". See the time
he officially came out too. That was when Snoop had been out & X was fresh out, both who rolled with the dog persona.
 
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