Successful telephone selling in the 90s... is the name of the book.
Martin Shafiroff had $10 billie under management off of cold calls alone
It works ... but the missing piece is the skillset and volume. If you hire someone from wealth management/oil sales
they already have the skills and experience but they can be pricey or command a huge cut.
Which is fine because you can record them and document what works in opening calls/handling gatekeepers etc
and then use that as a template for all new hires. From there you can split test what works and what doesn't.
(3 day trial period ... They better bring you appointments or GTFOH)
I used to live and breathe client acquisition and handwritten snail mail would out perform email every time .
I'll take that into consideration - I'm very out the loop when it comes to calls advertising, so it's going to take a while to really understand how to teach other people how to do it correctly.
Interviews with both went great.
Interviewee 1 has 3 years experience in IT and another 2 in sales - he knew more on a product level. Interviewee 2 has 5 years in sales (software vendor) and is a system analysis; she has expertise in cold-calls and her proven sales work is far better than his.
They both agreed that someone else should play a dual assistant / marketing / feedback role with customers on a daily basis