Apple Crushes Expectations, Sees Record Holiday Quarter

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Apple on Thursday reported sales and earnings well ahead of projections, and said holiday sales should be a record and ahead of many analysts' expectations. The company sold 46.6 million iPhones last quarter, which came in about 500,000 units ahead of expectations.
Axios reports:Going into the earnings report, there were concerns about both iPhone 8 demand and iPhone X supply. Thursday's report should go a long way toward answering those questions. Sales were up in every region expect Japan, where business was down from the prior year, though up sequentially. Notably, the company finally saw a much-needed turnaround in Greater China, where sales of $9.8 billion were up 22% from the prior quarter and 12% from a year ago. The company's business has been weak in China for some time, though the company had predicted improvement this quarter.

Apple reported $52.6 billion in revenue (vs $51.2 billion estimated) and per-share earnings of $2.02 (vs $1.87 estimated). In addition to the 46.6 million iPhones sold (vs 46.1 million estimated), the company sold 10.3 million iPads (vs about 10 million expected) and 5.4 million Macs (vs about 5 million expected).

Apple crushes expectations, sees record holiday quarter
 
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