Apple Music claims they want to fix the royality rates to 9.1. cents per 100 plays

[mr. smoke weed]

Dude I got my first radio gig as a young intern in 1991

Virtually no labels in the 80s and the early 90s even had a Rap department or budget for rappers

Hell HOT 97 didnt become a hip hop station till 1993

As @hex says RAP WAS AN AFTERTHOUGHT

hell most rappers had to be booked as openin acts on R&B and FUNK tours with the exception of the FRESH FEST and DOPE JAM

I remember rap not getting any airplay until late at night on the mixshows

And this was in the MECCA OF HIP HOP TOO....WBLS.......KISS FM played mostly R&B in the daytime.....

Same with my gig we were not allowed to play rap till after 9pm

So u duped yourself...im 40 I was there

I've been listening since the late 90's but its like.......god damn. Like there's no history on hip hop out there or some shyt? Youngins smh

 

[Maschine_Man]

Why don't you explain what you mean. What was the money going into?

Clearly not radio play, there was no radio stations playing them during prime time. Not for video promotion, MTV refused to do that too.



Breh, how old are you? First off, tell me that.

Signed to a major =/= "they were getting pushed". Tell me how either of those artists were receiving promotion equal to what artists do now. Neither had radio play or a hit singles. Or videos in rotation. If you heard of them, you'd have to specifically listen to rap, and seek them out.

Yeah, I'm sure MTV's trepidation to play rap wasn't due to racism and insecurity, it was a huge marketing ploy by major corporations because "stigma" sells.

If you aren't old enough to remember how universally reviled and disrespected rap music was back then, please don't speak on it. Especially not as some sort of marketing campaign. You sound retarded.

Fred.

so radio was the only way to promote back then?

Shieit Yo MTV Raps was huge and that started in the 80's.(later 80's)

but what about the BET, Rap City started in 89-90 something like that.

In fact They had hiphop music video shows internationally in the 80's...but yea...I guess there was nothing behind that.


I'm not sure if your memory is very good, or you are just falling in to the BS. but you need to go start bringin some facts to this convo and not just your own memories.

 

[Maschine_Man]

Not to mention , I think you dudes are mixing up the early 80's and the early 90's

by the early 90's rap was blown right the fukk up.

it really start to boom in the late 80's and the 90's it was crazy.
and it just kept growing.

 

[mr. smoke weed]

Get 90$ for 100,000 streams brehs.

I think? That this doesn't include royalties?

But goddamn what an insult

Imagine working at McDonald's for 4/10th of a cent for every fry you cook.

 

[Long Live The Kane]

The record industry and "the machine" didn't just all of a sudden emerge out of nowhere in the mid 90s...y'all kill me this silly ass nostalgia y'all have about shyt... @ public enemy and nwa selling millions of records to suburban white kids off the strength of "organic legwork " and the huge multinational corporation behind them responsible for fully funding their recording, promotion, distribution, publicity, advertising, distribution, pressing, touring, etc somehow being kind of relative nonfactor in it all

 

[Eastside Get The Money]

Streaming is murder

Someone educate me. So, we're speaking a $910 for a milli spins. Does that $million have to be split with distributing label and record label signed to also? $303 for a million people listening to your song

And half those spins are by a group or party. Better get on the road if you only have a few hits out

 

[hex]

The record industry and "the machine" didn't just all of a sudden emerge out of nowhere in the mid 90s...y'all kill me this silly ass nostalgia y'all have about shyt... @ public enemy and nwa selling millions of records to suburban white kids off the strength of "organic legwork " and the huge multinational corporation behind them responsible for fully funding their recording, promotion, distribution, publicity, advertising, distribution, pressing, touring, etc somehow being kind of relative nonfactor in it all

What publicity and advertising did they have?

Take out half the bolded because it went into recording the music. Beyond recording the music, what was done to promote those guys?

Again, no hit singles. No radio play. No mainstream video play on MTV. Limited print ads, in rap magazines. Aside from the actual music and touring, what did a "multinational corporation" do to insure PE and NWA blew up? Specifically, compared to the roll out artists receive nowadays.

Fred.

 

[hex]

so radio was the only way to promote back then?

Shieit Yo MTV Raps was huge and that started in the 80's.(later 80's)

but what about the BET, Rap City started in 89-90 something like that.

In fact They had hiphop music video shows internationally in the 80's...but yea...I guess there was nothing behind that.

I'm not sure if your memory is very good, or you are just falling in to the BS. but you need to go start bringin some facts to this convo and not just your own memories.

Radio and print, yes. Videos are negligible because we're talking about 1-2 hours daily during a specific program.

I'm bringing facts to the table. I'm asking you for specific examples and you're speaking in generalizations.

Fred.

 

[hex]

first off I remember as a kid I'd watch this kids game show and they were sponsored by BK so you can dead that BS.

Heavy D, Kris Kross, Kid And Play, not to mention Nas ATCQ, Grand Puba all had sponsorship deals in the 80's and early 90's

and Wild Style, Breakin, Beat Street, Krush Groove, etc were all hiphop movies, or movies with rap and hiphop in it. so stop moving the goalposts here.
Not to mention movies like House Party (1,2,3), Boyz N The Hood,

shyt you can even look at movies like CB4 and Fear of a black hat that came out in the early 90's that were parodying rappers for fukk sakes.

What about Who's the man that had every rapper in the world in it at the time? What about juice? New Jack City?

rappers were huge in the early 90's too.

Half the movies you named have nothing to do with hip-hop. "New Jack City"? "Juice"? "Boyz N The Hood"?

Rappers in a movie =/= it's a hip-hop movie.

"Fear Of A Black Hat" flopped. So did "CB4". So did "Who's The Man".

As far as "Breakin'" and "Beat Street", they wasn't strictly hip-hop movies.

Movies with rap/hip-hop in them =/= a hip-hop movie. Like I said all those movies had elements of disco/club scene in them.

"Krush Groove" I will kinda give you, but it was a fictional story of how Def Jam started. It wasn't just about rap music. And one of the main reasons it got made was because of Sheila E, who was signed to WB.

Kid N Play, Kriss Kross and Heavy D were cross over rappers....I specifically said "unless they had cross over appeal". The Nas Sprite deal wasn't until 1997. Grand Puba, 1995. The only non-cross over group from the early 90's with an endorsement deal out of everyone you named, was ATCQ. And even that was at the end of 1994.

Fred.

 

[hex]

Matter of fact, who is front and center on the "Krush Groove" poster? Sheila E.

And she received top billing. Like I said, it was more a vehicle for her than a movie to promote hip-hop.

Fred.

 

[calh45]

This is a serious ass question. Why would any artist sign to anything if they're getting this type of bullshyt deal? It's making Chance the Rapper look like a genius right now for saying fukk labels.

 

[Long Live The Kane]

What publicity and advertising did they have?

Take out half the bolded because it went into recording the music. Beyond recording the music, what was done to promote those guys?

Again, no hit singles. No radio play. No mainstream video play on MTV. Limited print ads, in rap magazines. Aside from the actual music and touring, what did a "multinational corporation" do to insure PE and NWA blew up? Specifically, compared to the roll out artists receive nowadays.

Fred.

Advertising is various media..including print ads in mainstream mags like rolling stone to shyt like the source...billboards, posters on busstops...label reps that actually went out to break their records with DJs both on the radio and the clubs...they didn't have pop hits but nwa and pe both had singles serviced to black radio, to the extent both charted ...videos for multiple videos for each album. ..label publicists that made sure the press knew the press knew about every happening that bolstered nwas "most dangerous rap group " marketing campaign...press kits, promo albums for media and reviewers . ...reaching out to both chain and independent record stores to supply pop-out promotional displays ...basically everything that went into breaking and working a platinum act back then....far as how it compares to how labels work albums now, it was definitely more of a "boots on the ground " approach that some acts today could stand to benefit from..but those days are done for, whole divisions of labels that used to used to do that shyt have been eliminated. ..and the Internet and social media makes some of it unnecessary. ..but basically all that to say, the machine is the machine. ...was definitely around with nwa and pe, been around black music in the way we know it know since at least the motown era

 

[hex]

Advertising is various media..including print ads in mainstream mags like rolling stone to shyt like the source...billboards, posters on busstops...label reps that actually went out to break their records with DJs both on the radio and the clubs ...videos for multiple videos for each album. ..label publicists that made sure the press knew the press knew about every happening that bolstered nwas "most dangerous rap group " marketing campaign...press kits, promo albums for media and reviewers . ...reaching out to both chain and independent record stores to supply pop-out promotional displays ...basically everything that went into breaking and working a platinum act back then....far as how it compares to how labels work albums now, it was definitely more of a "boots on the ground " approach that some acts today could stand to benefit from..but those days are done for, whole divisions of labels that used to used to do that shyt have been eliminated. ..and the Internet and social media makes some of it unnecessary. ..but basically all that to say, the machine is the machine. ...was definitely around with nwa and pe, been around black music in the way we know it know since at least the motown era

I get what you're saying but let me expand on what I was saying. I'll focus on NWA to streamline my point.

I was 12 when "NWA And Tha Posse" came out. A couple of my cousins came from Chicago with it. That was my introduction to NWA. Likewise when "Straight Outta Compton" came out, kids at school had it.

I personally never seen 90% of the shyt you're talking about, as a fan of rap music back then. It was literally just "here is a tape, check it out". The only time I'd see rap videos is if I caught YO! MTV Raps or Rap City. In KC there was a radio show on Hot 103 Jamz that played rap late at night. The only ads I seen was in The Source or WORD UP! or something like that.

I'm not saying NWA drove to Central and sold me their tape. I'm saying there was no Spotify, no VEVO, no Apple Streaming, no Youtube, no payola (well, not for groups like NWA), no social media, no internet at all. You'd have to actively seek out rap music. That was my main point.

Now, did all the things you outlined factor into that NWA tape landing in my hands? To be fair, at some point probably yes. But I never personally seen an "NWA ad" prior to hearing their music. NWA in particular is historic in that they achieved a great deal (multi-plat, nationally known) with no airplay. A new, comparatively popular artist nowadays would never receive no airplay. It's virtually impossible with the way things are set up now.

Fred.

 

[Long Live The Kane]

I get what you're saying but let me expand on what I was saying. I'll focus on NWA to streamline my point.

I was 12 when "NWA And Tha Posse" came out. A couple of my cousins came from Chicago with it. That was my introduction to NWA. Likewise when "Straight Outta Compton" came out, kids at school had it.

I personally never seen 90% of the shyt you're talking about, as a fan of rap music back then. It was literally just "here is a tape, check it out". The only time I'd see rap videos is if I caught YO! MTV Raps or Rap City. In KC there was a radio show on Hot 103 Jamz that played rap late at night. The only ads I seen was in The Source or WORD UP! or something like that.

I'm not saying NWA drove to Central and sold me their tape. I'm saying there was no Spotify, no VEVO, no Apple Streaming, no Youtube, no payola (well, not for groups like NWA), no social media, no internet at all. You'd have to actively seek out rap music. That was my main point.

Now, did all the things you outlined factor into that NWA tape landing in my hands? To be fair, at some point probably yes. But I never personally seen an "NWA ad" prior to hearing their music. NWA in particular is historic in that they achieved a great deal (multi-plat, nationally known) with no airplay. A new, comparatively popular artist nowadays would never receive no airplay. It's virtually impossible with the way things are set up now.

Fred.

Yeah, none of that means "there no machine "...you were just 12 years old and had no idea what "the machine " was...cause without, a record from a random rap group from LA wouldn't have just fell her in your lap ...they didn't become a national platinum act by a series of unconnected events

 

[Cole Cash]

How many Desiigners you have walking around out there?

How many dudes (no offense to my brethren) like @Cole Cash you have walking around out there?

I don't understand the context