So Beats Music streaming service is no more
They basically merged Beats and iTunes Radio and renamed it Apple Music
http://www.cnet.com/news/apple-remixes-beats-music-itunes-radio-as-apple-music/
Apple finally changed its tune.
The computer maker unveiled Apple Music Monday, its revamped way of presenting music on its systems after buying music subscription service Beats Music.
"It will change the way you experience music forever," said Chief Executive Tim Cook during a keynote at the Cupertino, Calif.-based computer maker's developers conference.
The company said it would bring together all the ways people love music, with recommendations; 24/7 radio, a service called Beats One; and a facet called Connect where artists can present themselves to fans.
Apple bought headphones maker Beats last year for $3 billion -- by far its biggest acquisition ever. As part of the deal, Apple also acquired Beats Music, a fledgling subscription music service that gives members all-you-can-eat access to songs for $10 a month. Since the takeover closed in August, the service has been under the radar while Apple reinvented Beats Music in its own image for Monday's unveiling. Influential record producer Jimmy Iovine, rapper Dr. Dre and Nine Inch Nails frontman Trent Reznor all joined Apple through the acquisition.
Meanwhile, rivals like Spotify have grown rapidly and newcomers, such as Jay Z's Tidal, entered an already crowded market. And in the last year, revenue from streamed music has overtaken physical sales of records and is closing in on digital downloads, all while that business of purchasing digital tunes -- Apple's forte via its iTunes Store -- has begun to decline.
Iovine said Apple Music serves three functions. A "revolutionary music service" curated by the music experts, 24-hour worldwide radio station Beats One," and Connect, way for established and unsigned artists to upload music and reach listeners.
"Can you imagine being an up-and-coming artist and being able to share your music on the biggest platform in the world?" Iovine said.
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Today's annual confab for developers marks the fourth event hosted by Apple in the past year, following September's iPhone 6, Apple Watch and Apple Pay announcement; October's iPad Air 2 and Mac update; and March's Apple Watch event. Apple's Worldwide Developer Conference, or WWDC as it's known, takes place June 8 to 12 in San Francisco's Moscone Center, with more than 5,000 developers participating in sessions about Apple's various products.
WWDC is one of Apple's most important events of the year. The company uses the two-hour keynote at the start of the week to introduce its newest software, including updates to its mobile and computer operating systems. Apple is one of the few companies that makes its own hardware and software, something that has given it an advantage over rivals in the past. It's vital for Apple to keep updating its software and add new services that keep users in its ecosystem as its competitors, such as Microsoft, take a page from Apple's playbook.