How Will New York Rap Survive The Trap Era? With Dave East
November 9, 2015 at 1:24 pm
Written by Bella Jay
Busyness is in the air at Mass Appeal’s New York office in the hours before Dave East’s arrival. Phones ring incessantly, employees swiftly pace the clean wood floors, and chatter surrounding East’s whereabouts fills the room.
When the protégé of veteran MC Nas finally emerges from rush hour traffic, movement halts and staffers immediately meet him for a briefing. Flanked by two friends, East sits and prepares to talk, finding a comfortable fit for his long legs under the table. A hooded sweater under a varsity jacket, a snapback, and expressive hand movements hint at East Harlem swagger.
East embodies “Old New York,” before the tight jeans era. His rhymes recall a time before AutoTune, during the late ’90s’ dark age of bass-blasting cars and The Tunnel. He also often features local beloved greats like Jadakiss and Styles P. Though East respects the new wave of hip-hop and even listens to artists likeFuture and Migos, he is not that.
“When I go to other cities, they’re reppin’ their artists,” East says. “When you come to New York, they’re playing those artists. There may be one or two New York artists you hear regularly.”
Thus it meant everything to Dave East to have legendary DJ Funkmaster Flex play his music. “I know he was excited to play it because remember Flex was playing ‘Who Shot Ya’ and was breaking all of those records?” says East. “Once he did that, my phone was going crazy because that’s who everybody knows for premiering records; that’s who people really pay attention to as far as New York goes. I’m unknown really, and he was playing my records like they were new Drake joints,” he says. “I’m from New York, so I have to go through Flex. As far as radio, I needed that.”
How Will New York Rap Survive The Trap Era? With Dave East | Green Label