As a Nas fan, Jay clearly makes an effort to bring him out of his shell

[yesiambowling]

You're right.

Translation got Nas that deal. Stoute just took Nas to Cannes to get him more exposure on the international market for investors two weeks ago. But as you noted, Jay is a owning partner for that firm.

Stoute has had such a huge role in Nas' success, you can't ignore how impactful he's been for dude. Nas ended up firing the guy at one point. Bad move. I truly believe had he kept him onboard, Nas' career would be on a totally different level.

The album Nas fired stoute for ended up being one of his most successful and reinvigorated his entire career. That wasn't a bad move by any sort of measure.

Also, Nas' recent exposure is due to his partnership with Emagen. He hasn't worked with Stoute in years, as far as I know.

 

[Awesome Wells]

The album Nas fired stoute for ended up being one of his most successful and reinvigorated his entire career. That wasn't a bad move by any sort of measure.

Also, Nas' recent exposure is due to his partnership with Emagen. He hasn't worked with Stoute in years, as far as I know.

Stoute got him It Was Written, that was his most successful album. shyt went double platinum in two months. He almost got him movies and endorsement deals that made Nas the most money annually than he's ever made. Peep Stoute's book. He speaks about this all the time.

 

[prophecypro]

That's true, but he's been fukkin with them for 6-7 years now, he was active before that as well, if not more.

Imo the rebound in "commercial activity" came after the IRS through Tmz informed us about his deep shyt and Baby Mommas going hard in the court room.
Nas seems like a "lazy" cat, he does not seem to enjoy working except with music. But for a few years now, he's been forced to work to keep living that good life.
Just how I saw it.. And if got me thinking about what his career would've been if he was as driven as someone like Dr. Dre, 50 (couldn't keep up musically), Puff or Jay-z.

See I would say the same thing but then I'm reminded he had 310 footwear deal and the Fila billboard ads pre-divorce. Maybe now there's more of a sense to be focused and professional about them but I wonder if he would have been that way anyway because he was approaching 40 and had a legacy to cement

 

[A.J.Soprano]

I wish Nas would do more tracks like BBC where he shows how much charisma he has on the mic. It doesn't even have to be that subject matter, just different production and experimenting more with the flows.

I guess I'm in the minority, but I always liked shyt like Virgo too

I hope he doesn't



stick to that raw gutter sh1t Nas and leave them commercial ass radio friendly beats to jigga man

 

[Tetris v2.0]

One thing I noticed is that Jay was smart with how he used collabos on here. On God Forgives, Ross let his guests outshine him everytime and it brought the project down for me. Nas does the hook and phones in a little verse, same with Ross, he gave him a few quick bars and set the mood

 

[MewTwo]

Nas and Beyonce on the same track. That's gotta be awkward as fukk letting your wife work with a guy she dated.

 

[Alexander Wiggin]

the only reason nas he still on a lot of jay records and overall on jay's surrounding is because jay consider that nas is probably the only other rapper with his stature left, kinda like stallone and scharzenegger, they are two survivor of a glorious and forgetten era and they need to keep up each other. I think if one of them where to definitly quit the game, the other would fall into boreness

 

[yesiambowling]

Stoute got him It Was Written, that was his most successful album. shyt went double platinum in two months. He almost got him movies and endorsement deals that made Nas the most money annually than he's ever made. Peep Stoute's book. He speaks about this all the time.

And, every partnership runs it's course over time. Nas' career would have sunk had he not put out Stillmatic on his own terms. That was a crucial point in his career (say what you want about the alter points), and I can't see him pushing out that album in any other way and still receive the success he did.

 

[Ziggiy]

People are giving Steve Stoute alot of credit here buts it's crucial to understand that in the beginning Nas made Stoute just as much as Stoute made Nas. Stoute has spoken on this before. He was so enamored with Nas's talent on Illmatic that he personally went down to QB looking for him and Jungle pulled a gun on him


"No one could get into contact with him. Nas has always been uncomfortable with being famous and accessible. Nas makes music because he loves music, not because he wants the trappings of music, such as fame. I had to go find him. I had to go to the Queensbridge projects and ask around for him.

I had a beige Lexus and I was just driving around just cold asking people. That’s me, I’m that guy. Some other projects had beef with Nas or his guys so when I pulled up on Jungle [and his boys], they pulled out guns on me!"




And Steve Stoute DOES NOT manage Nas now, Their still close friends but the last executive production credit that Stoute has recieved on a Nas album was God's Son in 2002..

That's true, but he's been fukkin with them for 6-7 years now, he was active before that as well, if not more.

Imo the rebound in "commercial activity" came after the IRS through Tmz informed us about his deep shyt and Baby Mommas going hard in the court room.
Nas seems like a "lazy" cat, he does not seem to enjoy working except with music. But for a few years now, he's been forced to work to keep living that good life.
Just how I saw it.. And if got me thinking about what his career would've been if he was as driven as someone like Dr. Dre, 50 (couldn't keep up musically), Puff or Jay-z.

Nas isn't running that race though. He doesn't care about being as "business minded as 50 or Jay"

You had the interview where you said that there’s a race that a Jay or a 50 runs, that Nas doesn’t run. Did it ever create a conflict with Nas being an artist and you being a businessman?

"Well, it caused friction. Nas is a good businessman, he wants to do what he wants to do. Just because you achieve the top of what everybody deems financial success or the glorifications of money, or a spotlight on Forbes magazine, or whatever everybody deems as successful.

When I say that he’s running a different race from 50, I mean, he’s clearly a better artist than 50, so that has nothing to do with it. He just doesn’t want to do the other stuff. Had he chosen to do the other stuff, he could have made a lot more money. He doesn’t even talk about business like that.

What’s successful is when you are good at what you aim to do. And I don’t think that Nas has aimed to do anything that he hasn’t done. So he is a good businessman."

Nas and Beyonce on the same track. That's gotta be awkward as fukk letting your wife work with a guy she dated.

They never dated. She was in ONE video

 

[Harry B]

People are giving Steve Stoute alot of credit here buts it's crucial to understand that in the beginning Nas made Stoute just as much as Stoute made Nas. Stoute has spoken on this before. He was so enamored with Nas's talent on Illmatic that he personally went down to QB looking for him and Jungle pulled a gun on him


"No one could get into contact with him. Nas has always been uncomfortable with being famous and accessible. Nas makes music because he loves music, not because he wants the trappings of music, such as fame. I had to go find him. I had to go to the Queensbridge projects and ask around for him.

I had a beige Lexus and I was just driving around just cold asking people. That’s me, I’m that guy. Some other projects had beef with Nas or his guys so when I pulled up on Jungle [and his boys], they pulled out guns on me!"




And Steve Stoute DOES NOT manage Nas now, Their still close friends but the last executive production credit that Stoute has recieved on a Nas album was God's Son in 2002..





Nas isn't running that race though. He doesn't care about being as "business minded as 50 or Jay"

You had the interview where you said that there’s a race that a Jay or a 50 runs, that Nas doesn’t run. Did it ever create a conflict with Nas being an artist and you being a businessman?

"Well, it caused friction. Nas is a good businessman, he wants to do what he wants to do. Just because you achieve the top of what everybody deems financial success or the glorifications of money, or a spotlight on Forbes magazine, or whatever everybody deems as successful.

When I say that he’s running a different race from 50, I mean, he’s clearly a better artist than 50, so that has nothing to do with it. He just doesn’t want to do the other stuff. Had he chosen to do the other stuff, he could have made a lot more money. He doesn’t even talk about business like that.

What’s successful is when you are good at what you aim to do. And I don’t think that Nas has aimed to do anything that he hasn’t done. So he is a good businessman."






They never dated. She was in ONE video

What you are saying is that Nas wanted to have a 6 million debt instead of a 100 million + surplus? That he didn't want to do business but still tried and failed with labels, badly executed endorsement deals and on. Everything was reasonable thoughts in this discussion before this post, this is just some extreme stan shyt, i'll pass.

We might as well say that Drake could've been MVP in the NBA this year but he didn't wanna give up the weed to play basketball.
Or that Cheif Keef could become the youngest person to attend Harvard if he wanted to but it's not his lane. And Steve Stoute is no ones manager, he's a respected advertising executive. He wasn't 50s manager when he got him the sneakers..

 

[A.J.Soprano]

wish nas had a better verse but its hard to shine on such a garbage ass track tho

 

[Ziggiy]

What you are saying is that Nas wanted to have a 6 million debt instead of a 100 million + surplus? That he didn't want to do business but still tried and failed with labels, badly executed endorsement deals and on. Everything was reasonable thoughts in this discussion before this post, this is just some extreme stan shyt, i'll pass.

We might as well say that Drake could've been MVP in the NBA this year but he didn't wanna give up the weed to play basketball.
Or that Cheif Keef could become the youngest person to attend Harvard if he wanted to but it's not his lane. And Steve Stoute is no ones manager, he's a respected advertising executive. He wasn't 50s manager when he got him the sneakers..

nikka please.. what are you even saying?

Where are you getting these numbers from? 6 million dollar debt? 100 Million surplus?

Tried and failed with what labels? What the fukk are you talking about!!???!

The TRUTH of the matter is what Stoute himself said. Nas endorses what he BELIEVES in endorsing and does the deals that he wants. He's not trying to be the richest Hip Hop mogul that ever lived on some Puff, 50, Jay shyt. His focus is music and always HAS been that...

 

[Harry B]

nikka please.. what are you even saying?

Where are you getting these numbers from? 6 million dollar debt? 100 Million surplus?

Tried and failed with what labels? What the fukk are you talking about!!???!

The TRUTH of the matter is what Stoute himself said. Nas endorses what he BELIEVES in endorsing and does the deals that he wants. He's not trying to be the richest Hip Hop mogul that ever lived on some Puff, 50, Jay shyt. His focus is music and always HAS been that...

You are a Nas stan but don't know the 2-3 labels he's tried to push? You're a Nas stan and don't know his multiple debt problems? . More power to you.

And I don't know about believing, he's endorsed plenty of brands for free in his music. The only thing I know right now is Hennessy, owned by LVHM and Korean brand Fila. I don't know if a good thing that he only believes in marketing Hennessy to the black community and Korean sneakers right now. If those are the only products he believes in, your post about him being a smart man might just crumble the fukk up.

I don't know if Puff, 50 and Jay are "trying to be" the richest moguls or if they just have the right brains to pick the right investments or as you would refer to it beliefs.
And I think these people, at least Jay and 50 focus on music just as much hence having shorter careers and more music, more tours, even dedicating half of their days to putting on other nikkas musically and on.

Interesting thoughts though, but no offense you make a lot more sense when you do like you say Nas does; focus on music.