As a whole, the NBA has lost around 45% of its viewership since 2012.

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STARS NOT PLAYING
AND 3P SPAMMING HAS CAUGHT UP TO THE LEAGUE

"The NBA has been consistently losing viewers for nearly a decade. As a whole, the NBA has lost around 45% of its viewership since 2012.

The declines are not new. They are just getting worse.

Basketball Hall of Famer Shaquille O’Neal blames the fall on too much 3-point shooting. "I have a theory that [the ratings] are down because … everybody’s running the same plays," O’Neal said this week on his podcast. "I don’t mind Golden State back in the day shooting threes, but every team is not a three-point shooter"


www.outkick.com

NBA Ratings Continue To Tank Hard, Down 28% on ESPN

NBA ratings down big on ESPN.
www.outkick.com www.outkick.com
:devil:
:evil:
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FakeNews said:
Outkick :scust: I rarely read their NBA content but when I do, its about NBA viewership and they always posting some photos from the kneeling and the BLM court from the bubble they need to get over that
Click to expand...

NEVER HEARD OF THEM
BUT I HEARD THIS STAT ON
"IT IS WHAT IT IS" AND MADE THE THREAD.

ANYTHING ELSE IS IRRELEVANT.

:devil:
:evil:
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BrothaZay

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Product sucks. Instead of admitting it people want to keep gaslighting us into thinking it’s anything other than the actually product itself.

Blaming streaming sites, blaming nba tv. Blaming analysts blah blah

None of that shyt is why ppl stopped watching.
 
KFBF

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Is there correlation between the increase in 3pt shooting and the decrease in ratings? Would seem to be an easy thing to plot if there were.

I don't feel like stars sitting out is happening as much as people like to say. I think injuries to stars seem up though.
 
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Gil Scott-Heroin

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Dipsey Doo said:
Losing damn near half your audience in a decade is crazy.

NBA shills please explain. The floor is yours.
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They haven't lost half the audience.

There's more people who watch/follow NBA than ever before.

The only difference is how they're digesting it.

Cable has been on life support for a minute now and there are too many restrictions with League Pass, to where now [illlega] streaming has taken over. TV ratings are going to reflect that. There's also the fact that as a society we're much more shrewd with how we digest entertainment, given the abundance of it, where instead of watching a random Tuesday night NBA game, we'll just check the highlights (or box score) and instead play video games, or watch highlights from another sport, or stream a series/film or create your own content for others to watch.
 
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Gil Scott-Heroin

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KFBF said:
Is there correlation between the increase in 3pt shooting and the decrease in ratings? Would seem to be an easy thing to plot if there were.

I don't feel like stars sitting out is happening as much as people like to say. I think injuries to stars seem up though.
Click to expand...
We could have prime MJ, prime Dream, prime Magic and prime Shaq with the 3-pt line eliminated and the ratings would be the same.

TV ratings are a red herring for NBA viewership.
 
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