because "still not a player" was more popular than big punisher himself.
also, "you came up" was out in the fall and that was the 4th video to that album. they were promoting it since the previous fall. CP's promo run was simply on its last legs.
he just was never on that level wit X & jigg.
CP wasn't even getting as much burn as Nore's tape.
this is one, because universal had come to own defjam and launched a new pr driven.
almost monopoly with the other universal umbrella vanity shelf labels and artist.
of which pun did not fit into.
even when if i remember right loud was also bought out but i would have to look it up to know the full dates and how it all syncs.
yet we watched the remnants of all this corporate change take place as consumers unbeknowingly in the general pop ideal or fandom.
also couple this with pun's look and his actual failing and mortally declining health factor.
that also hampered his ability to perform at any level near what would be optimal.
i feel that is why the drawing legs into the later fall of 1998 did not aid pun.
plus, pun was a commercial based personality.
alternatively, pun was not a-typically what would be deemed a commercial artist in basic premise or concept sonically from the prision industrial economy ideals marketed then as well.
pun was not a jiggy artist. he may have had a mca style remix appeal to i don't wanna be a player. yet that was a latin/urban pop reworking of a beat juggle style culturally produced lead album radio single.
that endured as long a delay as jeru or big l for that time and era as well.
so, he was more or less a call back to a previous sonic landscape and a hold over because of those delays as well.
it worked out in his favor as far as remixing the single for the pop market.
to signify the ability to be malleable in the delay.
yet, that ability to signify the ability to be malleable to the sonic changes in the market place.
make a lot of the pun album commercial attempts in that time.
coupled with the changing of the sonic landscape and also pun's long term delay.
making it an album that feels like it was remade on the fly, with current but soon to be dated parts at times to the then changing landscape.
the industry distributor wise was being taken over by the vanity label defjam/island label industry wise because of universals near monopolistic style ownership of the entire industry as well.
big pun was the victim of the sonic landscape change being driven to a more horrorcore bare bones base, sonically.
hence the more atmospheric angelic to native instrument and keyboard based production.
while, pun's now newly changed but almost what would be deemed a sonic cultural callback production based landscape direction.
combined with a remixed commercial grassroots latin pop mix style was not really a great mix with the pop ideals down the universal pipeline.
that would match what would be pun's sweetspot at that exact time.
added on to and given his health and the changes in direction in the industry.
not to mention, pun was a hardcore bboy and complete underground culture technical skill legacy based artist.
that struck platinum and pop direction based label signed artist gold.
dmx and jay were flagship hold overs from horrorcore and styles eras that passed in the two to previous sonic landscapes.
while jay was in two sonic failing landscapes.
as puff was also dead as a draw with his pe 2000 take.
signaling the end of the puff is the artistic remnant legacy flagship of badboy era artist as well.
which also later resulted in mca and arista being swallowed by universal if i remember right as well.
which resulted in even more failure for the former mca way pop based direction ideals.
as puff faltered in the universal model and pun was basically a what if there was a male latin lisa lisa cultural era skill call over and hold over artist.
that re-misappropriated the former mca way misappropriation of hiphop meets lisa and shannon grassroots rnb turned pop direction based era.
so, jay, p and x originally were the new all flagship intended artist.
eventually admin wise p would clash with this model.
as p was now outside his comfort zone of payola operation and soon had issue and fell by the wayside from outside ventures.
eventually, master p gained his cultural cred in the typical southern way and lines of too live crew to the ghetto boys.
by exposing the internal corruption of his own businesses, himself and his practices and also the industry and how they melded together.
that he eventually became so large eventually the only option was eventually corporate industrial take over of his properties in some form of control.
especially since instead of pooling resources with other entrepreneurs in a private sector.
p chose to take the large industry based distribution out instead.
so, that entire action blackballed him from previously and currently being the go to pr'd head of those past eras in legacy in commercial outlets.
hence why jay is the go to legacy guy in pr, and not the other guys from that era.
it had nuffin to do with pun actually cooling off.
it had to do with a changing of the whole model of the industry finally admitting defeat.
then, amalgamating and drawing from a discovery zone.
while still micromanaging the type of stars.
the industry wants to create and how they were fully presented or marketed.
if, said artist did not fit into their model or box.
you were not able or capable of being what they a-typically marketed as the go to imagery of what was marketed in the pop realm then.
pun was more a throwback to the mca way based discovery zone.
of trying to amalgamate the draw of shannon and lisa lisa from lisa lisa and shannon.
then rolling it over and into the modernized prison industrial economy marketed change of heavy d into biggie.
except in this instance it appeals to a latin gateway marketed crowd.
it just so happened loud was then an rca based universal product signee.
that was viewed further down the totem pole and in different admin based realm of ideas at the then loud run by rifkind at that time.
if i remember right rifkind was in the middle of administratively things changing for loud then as well.
so, that also with pun's health attributed to why pun's draw blipped off the radar as drastically as it had as well.
as everything pun was, was an older model based triumph but outside the legacy based lexicon of how the distributor was being re-structured in heirarchy and direction.
so, when it became apparent island defjam was the vanity label in the universal umbrella for that time in the marketplace.
plus, given the distinct almost different color and attitude change in direction industry wise.
with then dmx and the older horror core failed lyor cohen based model archetype.
now modernized for an urban audience in a pop realm was ready to be worked into the entire pop market and landscape.
to revenue grab off of anything black first and then call it urban in that time period.
it just so happened pun, fit into an old marketed archetype.
that was a triumph in the old mca way [bad boy] based ideal.
yet,did not fit into the industry, racial, archetype, structure, heirarchy.
of what universal had ideal wise as far as vanity top shelf labels were concerned in their take over and reconstruction at the time.
it is why a guy like common and az on mca were never marketed as the top draw.
although all under the universal umbrella.
they were thought of as underground now turned mainstream credible label style drawing artist.
not fringe prospective hopeful drawing indie style label artist like on their current past labels.
it was how the corporate structure was created model wise to display top shelf vanity pop acts to fringe grassroots partnership label artist.
with any and every style of artist from any past style of drawing era reconstructed.
it is why mary j became a pop top shelf artist.
when previously on mca she was a production house flagship two step lisa lisa meets dark horse black rnb discovery zone based artist.
it was all in how the reconstructured universal was managing itself in levels of grade and importance.
as to who, was where in perception in the pop realm.
since rap was now,..
the top drawing corporate pop entity,
rap, was no longer a fringe discovery zone based industry profit hopefuls.
now the artist in rap on the these labels formerly in a grassroost discovery zone based mode.
were now, in a large corporate based direction lead discovery zone with its brand of culture stripped based rap and jingle based rnb leading the way.
with that the former pop discovery zone triumph of pun with fatjoe from outside the box from a relativity fringe outside label.
that was bought out because it failed now, had figured out and resecured the draw from lisa lisa.
that was misappropriated in the early days of lisa lisa and shannon in the market.
then rolled over in the uptown is kickin it reconstructuring and lead production house based model of rnb meets rap hybrid based music.
which was all then misappropriated in the very early years of sugar hill to now.
with that pun was not included by simple changes by universal and their vanity label top shelf constructed ideals and semantics.
pun, was an industry outsider art based artist that figured it out.
that took over and also perfectly fit into the old sugar hill/uptown/mca/badboy heavy d mca model ideal and that was phased out.
for the more pop prison chiseled fitness specimen type of drawing rap ideal to become the flagship drawing ideal.
in that is how pun was phased out and not exactly from his actual draw really dwindling from an actual grassroots or cultural level of appeal or an ideal.
art barr