AT&T Loses Nearly 1 Million TV Customers After Raising DirecTV Prices
AT&T lost 946,000 TV subscribers in Q2 2019, a loss that the company attributed to price increases, competition, and other factors. AT&T reported a net loss of 778,000 subscribers in the "Premium TV" category, which includes its DirecTV satellite and U-verse wireline TV services. AT&T attributed this loss to "an increase in customers rolling off promotional discounts, competition, and lower gross adds due to a focus on the long-term value customer base." AT&T also lost 168,000 subscribers of DirecTV Now, an online service with linear channels that's similar to traditional satellite and cable TV. AT&T said the DirecTV Now customer loss was "due to higher prices and less promotional activity," meaning that customers have balked at price increases and a refusal to extend discounts.
The Premium TV loss brought AT&T down to 21.6 million customers in that category, while the DirecTV Now loss brought that service down to 1.3 million customers. Including both, AT&T's total number of video subscribers dropped from 25.4 million in Q2 2108 to 22.9 million in Q2 2019. The loss of 946,000 TV subscribers easily outstripped last quarter's AT&T net loss of 627,000 subscribers. "AT&T said it expects a similar level of video losses to continue in the current quarter," according to Reuters.
AT&T lost 946,000 TV subscribers in Q2 2019, a loss that the company attributed to price increases, competition, and other factors. AT&T reported a net loss of 778,000 subscribers in the "Premium TV" category, which includes its DirecTV satellite and U-verse wireline TV services. AT&T attributed this loss to "an increase in customers rolling off promotional discounts, competition, and lower gross adds due to a focus on the long-term value customer base." AT&T also lost 168,000 subscribers of DirecTV Now, an online service with linear channels that's similar to traditional satellite and cable TV. AT&T said the DirecTV Now customer loss was "due to higher prices and less promotional activity," meaning that customers have balked at price increases and a refusal to extend discounts.
The Premium TV loss brought AT&T down to 21.6 million customers in that category, while the DirecTV Now loss brought that service down to 1.3 million customers. Including both, AT&T's total number of video subscribers dropped from 25.4 million in Q2 2108 to 22.9 million in Q2 2019. The loss of 946,000 TV subscribers easily outstripped last quarter's AT&T net loss of 627,000 subscribers. "AT&T said it expects a similar level of video losses to continue in the current quarter," according to Reuters.
The invisible hand is at work... cant wait to see what changes they make after next quarters losses.
and they showed nba games in 4k hdr. But i was paying $130 for a basic package. Soon as my contact expired it was
nikkas was hitting me for 180 almost a year in 2017 - drop they ass in 2018 soon as january came round
At&t is trash!!!
