AT&T set to introduce "Sponsored Data"

[teacher]

yall niccas be on your smartphones way to much for the wrong reasons

 

[Liquid]

yall niccas be on your smartphones way to much for the wrong reasons

What exactly is a wrong reason anyway?

 

[GoldenGlove]

AT&T is the worst

 

[Huellz Santana]

You have a bandwidth cap. certain content providers on the internet like say Yahoo can pay AT&T money and AT&T will let its users browse that company's content without it effecting their bandwidth cap. so maybe CNN doesn't pay AT&T and when AT&T users go to CNN it cost them bandwidth for the month. well all the AT&T users basically go fukk CNN we'll just get all out news from Yahoo since it doesn't cost us anything. this drives up the traffic for Yahoo and drives it down for their competitors.

another example maybe Hulu pays AT&T and Netflix doesn't well AT&T users will end up canceling their Netflix accounts and switching to Hulu because they can watch unlimited content on Hulu without it effecting their bandwidth cap while Netflix takes away their monthly bandwidth.

i dont agree with capped data but this sounds like smart business on Yahoo's part (in this example) and it benefits AT&T as well.
some of you guys gotta stop living the pipe dream and look at things from a business perspective. this is why competition is great... all it takes is for people to hate this idea and other companies to allow unlimited data for everyone and voila AT&T gets rid of this policy​

 

[teacher]

What exactly is a wrong reason anyway?

youtube, netflix etc. anything that keeps you detached from the real world. If you don't have wifi at the crib you need to re-evaluate your situation IMO

 

[Liquid]

youtube, netflix etc. anything that keeps you detached from the real world. If you don't have wifi at the crib you need to re-evaluate your situation IMO

Your opinion is outdated

 

[Smooth3d]

lol wow wait until T-mo's ceo catch wind of this. He ruthless on twitter.

I wanted to hear more about what you thought about AT&T’s sponsored data program.

A.
Mr. Legere:
Can you imagine that that was one of the top things you have to announce at CES, that your customers are so pissed about their data caps you’ve found a way to generate a revenue stream?

Mr. Sievert:
Essentially sponsored data is like a 1-800 number. Who cares about that anymore? Phone calls don’t cost anything. 1-800? Who cares? They announced it very prominently as if these are innovative ideas when the truth is, people want to be left alone. They don’t want to wonder when they’re clicking on something who’s paying.

Mr. Legere:
What I don’t know yet — I don’t know whether AT&T’s marketing is just inept or they’re arrogant. Are they arrogant, do they really think they can just show up with that offering and everybody’s going to run over there? Or is that really as good as they’ve got?

The thing they’re offering to go back to is limited data. It’s a Next program, it’s bill credit. It’s not that compelling when you’re the one who caused them to leave in the first place.

http://bits.blogs.nytimes.com/2014/...xecutives/?smid=tw-nytimesbits&seid=auto&_r=1