They said the same thing when Jordan retired. Then Iverson,Kobe and Shaq came and it was a new era of the NBA. Then LeBron came in the league and change the way people think of basketball as a business. To me the biggest problem is a lot of the best players are foreign guys and I don't think foreign guys are marketable the way a Jordan Shaq LeBron are. The NBA is too busy promoting the foreigners like Jokic, Wemby, Embiid.