this whole movement is about white men feeling threatened by non-whites are taking their women.
Somebody said it in one of them PUA/MRA threads that most racism at it's core is from sexual competition and white men apparently feeling "threatened" by this at it's core going way back. It's more than likely the truth.
But honestly, stuff like this is the product of white people being completely unaware and oblivious to their own privilege and having absolutely no idea or concept of what racism or discrimination is. So they go and attempt to do stuff like this much like those of the underprivileged minority cause without realizing that in doing so they are displaying the same type of tactics and thought process used to put those groups down.
Seriously. White people really can't do anything like this without it being seen as racist no matter how much rationalization there is (but then again, this seems like some WS/WN BS). Anyting else exhibits a clear lack of understanding and willful ignorance of facts and history.