First, she needs to really stop beefing and work on building her coalition/fanbase
Second, her music is garbage and she has room for development
Third, from the limited songs I've heard, she's kinda that pop rap like super bass nicki, Kesha, kid sister, etc and the harsh realities are if you're not a white novelty (rapping whit girl) you need to be attractive or have some undeniable style to catch the ears of that demographic.
Lastly, speaking f her demographic, it seems like she'd be trying to endear herself to teens and college girls yet she's actually trying to be a part of the general hip hop conversation and thats not her market, she needs to reassess her entire approach to the game