Albums Babyface Ray - Unf*ckwitable (Discussion Thread) - UPDATE: Deluxe out NOW

AMcV'88

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kind of sums its up.

Unf*ckwitable, Babyface Ray’s new EP, is the product of the city’s musical boom. It’s cleaner, polished, and mixed better than anything he’s made before, but the brief seven-song collection also feels like a transparent marketing move. Not many things are less fun than hearing a rap record that makes you aware of the business of it all. It’s inescapable on Unf*ckwitable, which, in adopting a heavier Southern influence than his past music, is an unsubtle attempt to introduce Ray to an audience less familiar with Detroit rap and to stumble into playlist ubiquity.

It’s hard to blame Ray; after all, almost every rapper wants their music to eventually live in those influential Atlanta clubs. Last year, 42 Dugg seamlessly blended melodic Atlanta flows and production with the stylistic foundation of Detroit, and it made him a breakout star. With Ray, this transition is less natural. There’s a way to make this leap without watering down his homegrown sound. That path might be longer and more frustrating, but at least it would avoid songs like “If You Know You Know,” where Ray trades forgettable punchlines with Memphis streaming juggernaut Moneybagg Yo—over a thudding cowbell-heavy beat that seems as if it was supposed to be sent to DaBaby’s inbox instead. Similarly, the Hit-Boy-produced “Allowance” has the most brutally generic hook; it badly wants to be a strip club anthem.

The traditional Michigan mixtape intro, “Real nikkas Don’t Rap” seems like Ray’s way of bargaining with fans. But the trade-off is worth it just to feel like you’re sitting around a campfire listening to Ray rattle off stories about how there’s nothing to do in the pandemic but get money, or about the time he spotted a woman in the airport with a “Coke-bottle shape.” When Ray is focused on filling in small lyrical details instead of the big picture, his music shines. “Pink 10s,” a conversational back-and-forth with rising Louisville rapper EST Gee, is another upbeat record to go along with “If You Know You Know,” except here, Ray isn’t trying to escape his Midwest roots. It’s time to move past the mindset that you have to temper your regional flair to advance your career. A Detroit rapper can be a star while sounding like a Detroit rapper.
 

Stez

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Downloaded a heap of mixtapes/albums the other week so I’ll throw this on my phone - what are his best projects OP?
 

FreedMind

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your stars are but dust on my shoes
nikka got two billboards on 8 mile. Less than a mile apart. Just out the blue n shyt

who da hell is this?

Everyone gets a billboard nowadays...

But how you never heard of Babyface Ray before?!



He had hype, but he has a reputation for not taking rap very seriously. He started dropping more music only recently.
 

TheYoungPolitician

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nikka got two billboards on 8 mile. Less than a mile apart. Just out the blue n shyt

who da hell is this?

I'm kinda surprised, but it's definitely possible tho. Not everybody in Detroit knows every rapper that's poppin, there's some nikkas who only like a couple rappers out the scene, and then you got Detroiters who flat-out hated the sound for years. But here's a lowkey Ray primer if you need one, prolly heard some of these out at the strip club if you go:

















 
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