My mom just refied her car (a new car) because she found out BofA - a company she's been banking with for over 30 years - was charging her $8k more in interest and fees than she really should've been paying. She'll be finished paying off her car 19mos sooner than she expected too. That's how they treat "loyal" customers.
That being said, it seems pretty clear BofA is attempting to re-brand itself somewhat as a more elite bank. They wanna leave the "poor people" banking to the credit unions nem.
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