Right now all conservative media is scrambling to find someone like Charlie Kirk who can be used to reach Gen Z. Their Gen Z numbers are in the toilet and part of that is they no longer have a member of that Gen to pied piper their peers and the younger Gen Z’s.
Other networks/conservative media have tried to do it Tucker Carlson, Fuentes, Owens, and CBS is trying to do it with Erika Kirk. The problem is she comes off as a bytch, and has no street cred. She actually behaves her age and the kids aren’t listening.