
thriving
TV streaming ratings are actually up this year
The league said Tuesday that each of its national TV partners is posting audience increases so far this season. Among the individual tallies:
, MLB viewership has grown 22% to an average audience of 2.7 million, even when excluding the record-setting Tokyo Series in March. Because of the time-zone differences, most MLB games air in the morning in Japan.
Double-digit percentage increases have also been posted for viewership on other platforms such as the league’s own MLB.TV and MLB Network Showcase game telecasts, and Tuesday-night coverage on TBS.
Highlighting the viewership data is an average draw of 2.7 million viewers and a peak of 3.1 million on Sunday Night Baseball for the June 1 finale of the high-profile Yankees-Dodgers weekend series that served as a rematch of sorts to the 2024 World Series. The viewership figure represented the best individual game audience for the primetime showcase in seven years.
The increases follow a 1.8% bump in MLB attendance so far in the 2025 regular season to an average of nearly 28,000 per game. The increase, fueled in part by strategic scheduling and the fan appeal of big stars such as the Dodgers’ Shohei Ohtani and Yankees’ Aaron Judge, would be the league’s third straight if it holds for the entire season.
While MLB continues to enjoy another increase at the turnstiles, fans are also tuning in to game broadcasts in greater numbers this year.
frontofficesports.com