Big E is a much much more natural face than heel. Most dudes are the exact opposite. I don't know why they even tried to make him go against his nature. He's random and hilarious as fukk, and not bad in ring. He originally HAD decent length tights. That meeting he was talking about must've had Pat Patterson at the head of the table.
Give him the 5 count gimmick, and like someone said, put him against Ryback. That would be perfect. shyt, you can have him have a quick chat with Ziggler on some "sorry, bro...bytches be crazy" vibe where they play AJ and you can kinda have them go back to teaming on occasion. Sky is the limit with him. An athletic black hoss with CHARISMA? Man, he could succeed in the niche where Big Zeke and Bobby Lashley shyt the bed.