Starts At 1:03:30 Mark
Dj Superior (DMX Dj) Says Big Pun & DMX Had A Bet On Who Album Was Going To Sell More. "It's Dark And Hell Is Hot" Vs "Capital Punishment" Big Pun Lost To DMX & Had To Pay Him 5 Racks.
DMX was pure sells though. That Ruff Ryder movement was the best thing post Wu and pre GUnit.
BUT, Def Jam also owed X royalty/money, which is why they cleared it cuz RR asked them to audit all the expenses etc and thats when they saw that Def Jam owed.
What I've said consistently before and after X passed away was that he delivered incredible music that resonated with a lot of people. Def Jam machine did what they do, and his LEGION of fans loved X and propelled him to superstardom. His music took off and had staying power because of those fans.
The enormous response from the fans is what made the film studio restart production on Belly, after they pulled the plug. They saw that a star was born.
Russ believed in X. If you look, you can even spot him in the Get At Me Dog video.Word cuz from what ive read they didnt expect him sell that much and become that big being that he was too gritty especially at that time.
I dont even think he did that many #s 1st week on IDAHIH but everything bubbled after it hit the streets
We're talking about Lyor. That RR movement probably made def jam a Billy. We know X should've been filthy rich even as an addict. He was a mega star. 10 times bigger than Pun in comparison (respectfully).
Def Jam was notorious in that era for doing ANYTHING to boost first week album sales, including buying the albums at retail.
It was a suckers bet cause it was no way Pun was gonna outsell DMX regardless of what def jam was doing or not. Cause Pun buzz just wasn’t comparable to the one DMX had. Also, all major labels do the same tricks.