Jordon Hudson, Belichick’s girlfriend, played an instrumental role in stopping the production, related to her request to be heavily involved in the project, according to multiple industry sources briefed on the negotiations. The sources spoke on the condition of anonymity because they were not authorized to speak publicly. In a December 2024 email to North Carolina officials, Hudson, 24, identified herself as the chief operating officer of Belichick Productions. (
The Athletic has been unable to identify any company registered under that name either in Massachusetts, where Hudson’s other business entities are listed, or any other state.)
According to documents obtained Tuesday by
The Athletic, NFL Films was scheduled to begin filming March 1 as part of a two-month stint on campus that would delve behind the scenes into the six-time Super Bowl-winning head coach’s first UNC team.
Instead, on March 3, Jessica Boddy — the NFL’s vice president for commercial operations and business affairs — sent an email to North Carolina’s counsel confirming that showmakers “will not proceed with the production of the Belichick project.”
The only explanation offered as to why weeks of negotiations had suddenly fallen apart? “The conversation took a turn we were not comfortable with,” wrote Boddy, also one of the show’s executive producers.
Hudson has had an unofficial role at UNC since Belichick’s hiring in December, including being copied on some emails at Belichick’s request and other communications with UNC’s media staff,
according to previous reporting. Hudson’s registered entities in Massachusetts include a “multi-platform media project,” Chapel Bill LLC. Most recently, her involvement in the promotional efforts for his upcoming book, “The Art of Winning: Lessons from My Life in Football,” has drawn national attention after Belichick’s
interview with CBS aired on Sunday.