300k with no physical release, purely off streaming and with only 12 tracks. We have never seen that before. It's also one of the only albums in recent time to still move 100k per week, a month later. It's even more impressive considering the industry thought it would never happen for an album with less than 15 songs.
Billboard already said the more tracks = the more streams = the more sales. These kendrick numbers are impressive. On top of that, he's the artist with the most #1 songs this year; and the album had the entire top 5 of the billboard on lock.
Doing that during Xmas season too...