Black Americans are the #1 most online population when it comes to social media by most metrics

[AAKing23]

It shows

 

[Chrishaune]

People are going to go where they find the most freedom. Online provided that for blacks folks in America.

 

[Pull Up the Roots]

Nielsen exclusive report: inclusive, digital content drives Black audiences from reach to conversion | Nielsen

Check out Nielsen’s 2025 Diverse Intelligence Series report- Engaging Black audiences: How brands impact, grow and win with inclusion. As Black consumers continue to be digital trendsetters, brands’ must finetune their approach to engaging with this audience in order to drive long-term connections.

www.nielsen.com

Amplifying Black Voices: Nielsen Study Connects Culture with the Bottom Line

Nielsen’s study reveals the Black consumer media influence, showing Black audiences will hold $2.1 trillion in buying power by 2026. Discover how brands can engage this influential demographic with intentional, data-driven strategies.

geenadavisinstitute.org

“Really, this is a call to action and a reminder for advertisers that just trying to reach Black consumers is about more than just business as usual at this moment,’’ she said. “It’s about connecting to the audience that is engaging with media more so than any other population.”

Nielsen’s latest study, offers critical insights into the economic and cultural influence of Black consumers, reinforcing the importance of intentional and authentic engagement.

As a longstanding partner of Nielsen, the Geena Davis Institute recognizes the value of data in shaping industry practices, and this research provides a compelling case for why media and brands must move beyond generic outreach and truly connect with diverse audiences.

While the study focuses on consumer behavior and purchasing power, its findings highlight the need for storytelling, advertising, and content strategies that resonate with Black audiences in meaningful ways.

 

[King Poetic]

Not surprised

I saw these same type of articles on black people being Number 1 consumers in watching Television across all races..

 

[sportscribe]

Bruh the amount of people who I see incorporate memes and internet lingo into their everyday vocabulary is crazy.

 

[MR. SNIFLES]

MY PROBLEM WITH THIS METHODOLOGY IS THAT BLACK PEOPLE ARE MORE AFFECTED BY ADS BECAUSE ARE MORE SUSCEPTIBLE TO SEEING ADS. PAID VERSIONS OF MOST OF THESE APPS DON'T INCLUDE ADS. BUDGET TVS (AMAZON) COME BUNDLED WITH AD STREAMS BAKED INTO THE TVS OS. HIGHER PRICED PREMIUM TVS DON'T HAVE THIS ISSUE.

 

[Makavalli]

People believe anything coming from online but ask how was this verified how do they know all these people online are black???

Exactly. Lets not forget theres a lot of black face online with cacs indians and other weirdos pretending to be black men and women. Trickology is the crakkkas greatest weapon

 

[Rekkapryde]

Most online, biggest wealth gap, most cases of obesity per capita.

We stay losing....and many don't even see, or care about the long and endgame in their faces

 

[Cheese McNair]

WHERE ARE THE OTHER RACES?

I NEED TO SEE THE BREAK DOWN
BY GROUP BECAUSE THIS DOESNT
SAY MUCH.

FOR ALL WE KNOW
ASIANS AND INDIANS COULD BE
ON 5 HOURS A WEEK
WHILE WHITES COULD BE ON
EVEN MORE THAN BLACKS


​

Cmon now.

I know you seen them videos where they got 8 phones at once.

 

[Makavalli]

Not surprised

I saw these same type of articles on black people being Number 1 consumers in watching Television across all races..

Sounds like something we need to take more control of then and move in unison like the Target boycott but instead of buying shyt try to turn it towards more political capital

 

[IIVI]

Reminder that no matter what group you are:
Touch. Grass.

 

[King Poetic]

The average Black teen girl spends nearly 5 hours a day on social media, more than an hour and a half more than White teen girls (3.4 hours). Hispanic girls are also more likely to be heavy users of social media – almost 1 out of 4 spends 7 or more hours a day using social media.

Social media has stolen the leisure time of Black and Hispanic teen girls

Huge numbers spend more time on social media than required by a full-time job

www.generationtechblog.com

 

[Afrodroid]

Not only that but we are the main drivers of content and not the main beneficiaries

The most important part

 

[Suge Shot Me]

The differences don't seem that large. Black people 18-34 and 65+ have the largest disparities, both about 10% more than the national averages.

 

[datnigDASTARDLY]

we consume the most and produce the least

Which in itself is bullsheit. Nobody wants to buy black