It's not a person named XXL who does all the ratings
it was more than likely a different person who reviewed both albums
I realize this but it seems stupid for one magazine to praise Cole World and shyt on Born Sinner, when the chief editor is the same as it was when Cole World dropped. "No growth sonically"? lol. Sonically this is by far his best album, overall might be something else.
Anyways there is 3 scenarios.
1. He actually feels this way, some comments are just plain stupid
2. He doesn't want to give Cole the same rating as Yeezus, that's probably a reach though since Bronson got XL with his EP.
3. They are mad cause Cole said something like "How many albums has a nikka got to sell to get that cover of XXL or Fader, fukk your magazine, haters" on Born Sinner.