Finding celebrities to endorse product is the easy part. Actually having their collaboration moves unit is another. Look no further than Reebok as the perfect example of that.They can easily find other celebrities to endorse products
Granted, the majority of collaborations this year has been a major fail.
Or Pharrell who also has a addidas deal. Stop it. Kanye the only dude who can come up with original designs and sell. Scott has to latch his name unto established silhouettes. Drake getting his shyt cancelled by Nike. If Addidas drops Kanye they are losing market share

....these gonna be a problem....
...