CoCKy GeNiuS
Superstar
We have to start staying up to date on when and how often alot of these fragrance houses are sold to larger corporations.They got bought by Private Equity in 2023. The last one that folks liked was Althair (2023). Perseus got some noise (2024). Castley, Valaya, and these 3 have been getting "positive" reviews, but not "rave" reviews.
I swear the Dubai squad must pay a lot more than the PDM street team, because none of their stuff has been hyped lately.
Last month Creed was sold again. Kering sold Creed to L'Oreal for 4.7 billion. This might be the final chapter for Creed.

