Dude makes mediocre "of-the-times" music
he's like an amalgamation of every single rap trend, wrapped up in a neat package, and easily presentable to audiences that need someone SAFE but still slightly edgy .
On top of that - due to being a total and transparent industry PLANT - he gets good features and collabs, and decent production - to the point where seasoned rap fans may check for him just off the strength of someone like Future collabing with him.
Juice WRLD is almost insulting because it's like "they" think the typical audience and listener is stupid and easy to impress. Which may be true at the end of the day, but it doesn't make it any better.
They just found someone willing to play the role and be the front man for the combination of every single rap and youth trend going on right now. It's unfortunate that they had to have him sell the story of a fake drug addiction to his audience to keep up with the times

He's like the peak 2018 rapper - they took every trend in regards to sound and style, threw some face tats (not yet but those are on the way, trust) and dreads on to be safe, and forced him onto us. Dude's music is passable at best, total garbage at worst. Wouldn't be surprised if he just continues to get bigger and bigger until we see him on Ellen or chopping it up with Hilary Clinton on the 2020 trail
