I feel like they should try reaching out to celebrities more to do stuff with AEW. Like they had Shaq do that one match but they've never really done much of anything else of any consequence. If you can't really get your talents out there then bring in names with big followings to do some guest spot work or something to draw in the eyeballs from those celebrity fans.I think as well, the mindset is, "If I want to make into Hollywood, then I will go to WWE. They have options for me."
WCW tried with Hollywood Hogan and Goldberg, but it was very minor stuff.
AEW has a long, long way to go with Mainstream. I can see it happening, but also you need a decade of it; like having a Generation watch it, and then bring their next Generation to watch it. Even then there is no promise, but AEW is still figuring itself out.
Get celebrities in there as guest managers, guest commentator, have musicians perform a song as an intermission type thing, etc. And very rarely as a guest wrestler only because that shyt isn't going to generally fly over well with most of the core AEW fanbase at the moment.
It's like when pro teams make a big deal to market when a premiere franchise names (Lakers, Celtics, Cowboys, Yankees, etc.) or premiere talent (LeBron, Durant, etc.) that people will definitely pay to see in order to boost ticket sales. It's not always about promoting yourself, it's about promoting what's going to bring in the eyeballs. If that means promoting someone other than the contracted talent then so be it.