The NFL’s experiment this weekend with streaming a game over the Internet only isn’t just limited to the platform.
They’re also changing the way they sell a reduced load of advertising.
The league received a reported $20 million from Yahoo for streaming rights to Sunday’s Bills-Jaguars game. And according to Richard Sandomir of the New York Times, the broadcast will also feature fewer commercials.
Hans Schroeder, the NFL’s senior vice president for media strategy and development, said the game will feature one fewer commercial break per quarter, which removes about eight minutes of advertising from the traditional game broadcast.
“This was done to experiment with faster-paced games,” Schroeder said. “We’re focused on overall game length, to see how a slightly reduced ad load allows the game to move quicker.”
Having a reduced inventory didn’t deter potential advertisers, as Yahoo said it has sold out the ads, which they priced comparably to games shown on television in the United States.
It’ll be interesting to see how it affects the flow of the game, or whether the eight-minute difference simply kills the annoying commercial/kickoff for a touchback/another commercial sequences.
And speaking of flow, it could also have an impact on bathroom break timing, so adjust your coffee intake for the 9:30 a.m. game appropriately.
Streaming game on Yahoo to feature fewer commercial breaks
They’re also changing the way they sell a reduced load of advertising.
The league received a reported $20 million from Yahoo for streaming rights to Sunday’s Bills-Jaguars game. And according to Richard Sandomir of the New York Times, the broadcast will also feature fewer commercials.
Hans Schroeder, the NFL’s senior vice president for media strategy and development, said the game will feature one fewer commercial break per quarter, which removes about eight minutes of advertising from the traditional game broadcast.
“This was done to experiment with faster-paced games,” Schroeder said. “We’re focused on overall game length, to see how a slightly reduced ad load allows the game to move quicker.”
Having a reduced inventory didn’t deter potential advertisers, as Yahoo said it has sold out the ads, which they priced comparably to games shown on television in the United States.
It’ll be interesting to see how it affects the flow of the game, or whether the eight-minute difference simply kills the annoying commercial/kickoff for a touchback/another commercial sequences.
And speaking of flow, it could also have an impact on bathroom break timing, so adjust your coffee intake for the 9:30 a.m. game appropriately.
Streaming game on Yahoo to feature fewer commercial breaks
